breakfast segment analysis 1

Breakfast Segment : Analysis

Amit GargPallavi PriyankaShobha HadimaniPradeep NimagaddaVikram BahetiSovan GhoshSaksham Khandelwal

EXISTING MARKET

Reasons for new opportunities in the breakfast segment:

• Nuclear families

•Working women

•Higher Disposable income

•Increasing awareness about consuming healthy breakfast

• Fast paced lifestyle

•Work timings

Need for a breakfast solution that combines convenience, health and taste.

Western Influncers

Channa Bathura

Bread Jam/Toast

Corn Flakes

Egg Variations

West India

Poha Vairants

Upma Variants

East India

South India

Dosa

Uthappam

Central India

Poha Varaints

Cheela

Upma

Sabudana Khichidi

Upma

North East India

Parratha Variants

According to the communities

Idli

Breakfast/ Nashta Habits India

Allu PuriBread CutletEgg/ Egg products

Samosa/Vada Pav

North India

Primary Research

Demographics

32%

15%

13%

7%

32%

8%

39%

32%

14%

2%

3%

0%

6%

48%

45%

4%

1%

1%

1%

0%

0%

Daily Expense One Is Likely To Spend On Breakfast

How Often One Prefers To Buy

Preference To Have Food

Preference For Kind Of Food

Daily expense one is likely to spend on breakfast

How often one prefers to buy

Preference to have food

Preference for kind of food

11%

49%

3%

13%

37%

10%

48%

3%

13%

38%

54%

28%

15%

4%54%

28%14%

3%

28%

20%

4%

4%

16%

24%

42%

23%

32%

8%

28%

21%

4%

3%

16%

23%

23%

44%

32%

9%

Choices Of Breakfast

INSIGHTS•From the survey, a majority of people in India skip breakfast (approx 67%)

•47% takes 0-20 min to prepare breakfast while 78% would like to spend 0-10 min on Breakfast making

•81% wants to spend 5-10 min in having breakfast

•70% of people are ready to spend Rs. 10 to 30 per day on breakfast

•57% of people like to buy their breakfast on a daily basis or in an interval of 2-3 days

•84% of people prefer to have breakfast in groups or with somebody so accordingly the packaging of the product can be decided

•58% of people want to have hot breakfast in the morning

•54% of people prefer to have breakfast between plain & spicy so we can suggest the taste of the product accordingly

•Bread based breakfast is the most commonly used breakfast Pan India

Product Recommendation

According to the survey, Bread based breakfast is eaten in PAN India

Recommendation : Indo Western Food

A special variety of bread which does not sog and the shelf life is 2-3 days. In

between we will have a paste of different variety for different states

depending upon the taste and preference

E.G. For North India, Paratha is the most consumed food, so a paste of

different varieties of paratha

West india : Poha based sandwich

East India : Noodles Based sandwich

South India : Dosa-idli based sandwich

Aloo Bun with Curd Cream

• 67% of the sample consume wheat based breakfast

• People prefer nutritionally wholesome breakfast.

• Product:– Dough mixed with potato.– Curd cream– Different masala mixes imbibed, to provide the extra dash of flavour.

Emerging Trends

• Special diet breakfast:– Less salt & spicy– Increasing Lifestyle disorders (BP, DM): Less/no

consumption of salt & sugar.– More people susceptible to allergies: gluten &

lactose.– Special sports diet: High Protein diet

Thank You