branko blažević marinela krstinić nižić faculty of tourism and hospitality management, opatija,...

CITY ORGANIZATION AS URBAN CHALLENGE FOR TOURISM DESTINATIONS

Branko BlaževićMarinela Krstinić Nižić

Faculty of Tourism and Hospitality Management, Opatija, Croatia

ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of LifeUniversity of Rijeka, Faculty of Tourism and Hospitality Management Opatija

MotivationCities

drivers of economic development as tourism destinations - vision in maximizing

the economic, environmental and socio-cultural sustainability for their residents and visitors

In planning city development many elements of the offer should be considered

PurposeTo present the attitudes of the

TOURISTS, RESIDENTS, MANAGEMENT,

On different organizational elements of Opatija and its surroundings such as:

transport accessibility, urban harmony, maintenance and design of parks

and green spaces, maintenance and cleanliness of beaches,

working hours of restaurants and service facilities etc.

Study area

OPATIJSKA RIVIJERAOpatijaIčićiIkaLovranMedveja Mošćenička DragaMatulji

KVARNER

Study areaOpatija Riviera and it smaller cities and towns

(Ičići, Lovran, Matulji, Medveja, Mošćenička Draga and Opatija).

The research conducted in the Kvarner region was based on: 4053 correctly completed questionnaires that surveyed

1989 tourists, 1807 residents and

257 tourism managers from 36 tourism destinations

ToSEE - Tourism in South East Europe 3rd International Scientific Conference

Methodologycomparison with the research conducted in 2006

and 2011a sophisticated questionnaire adapted to each

target group (tourists, residents, tourism management

grade scale: scale from 1 (the worst) to 7 (the best)

in the common part of the questionnaire, 37 elements of tourist offer were evaluated, and were later divided into 5 thematic units

second part contained specific questions characteristic only of that target group

Common part:Evaluation of 37 elements of tourist offer, later divided

into following groups:

SPACE, RESOURCES, ENVIRONMENT CONTENTS DESTINATION ORGANIZATION IDENTIFICATION, SECURITY, AWARENESS RESIDENT, EMPLOYED PERSONS

For the purposes of this work, only the research data relating to the destinations’ organisational

elements were selected and analysed.

ORGANIZATIONAL ELEMENTS OF THE OPATIJA RIVIERAElements oftourist offer

TOURISTS RESIDENTS MANAGEM. AVERAGE

TOURISTDESTINATION

2006 2011 2006

2011

2006 2011 2006 2011

Parking space 3.80 4.18 3.35 3.09 3.02 3.03 3.39 3.43

Cleanliness of beaches

5.09 5.24 4.14 4.19 3.90 3.92 4.37 4.45

Maintenance and design of parks and green spaces

5.48 5.33 5.07 5.27 4.75 5.33 5.10 5.19

Crowded beaches

4.52 4.86 3.97 3.96 3.88 3.18 4.12 4.00

FIRST GROUPAVERAGE

4.90 5.03 4.14 4.40 4.21 4.38 4.42 4.60

ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of LifeUniversity of Rijeka, Faculty of Tourism and Hospitality Management Opatija

TITLEText….

Contribution• Results represent the relevant information base necessary

for managing the city as a tourism destination on all levels• The results provide the local authorities, with practical

answers for defining the urban strategies of the city as a tourism destination

• The research results represent a

quality tool for determining the

characteristics of the destinations’

offers, and for monitoring the

tourism trends over a

longer period of time

ConclusionOpatija

• Urban development planning should be approached as an integral part of global economic and social development of the city

• Main goal is integrating tourism into the existing economic environment of the city and preventing potential conflicts

• This research represents a model for quality tourism destination management at the level

of the Opatija Riviera and it smaller cities and towns

THANK YOU FOR YOUR ATTENTION

THANK YO

U FOR YO

UR

ATTENTIO

Nbrankob@fthm.hrmarikn@fthm.hr