brandz 2014 latam top50 chart

# Brand

Brand Value (US$ Mil.) Brand

Contribution Index

Brand Value

Change 2013-20142014 2013

1 8,025 6,620 4 21%

Beer

27,055 6,520 4 8%

Beer

36,084 5,611 4 8%

Retail

4 5,308 6,577 2 -19%

Communication Providers

54,177 5,492 2 -24%

Financial Institutions

64,107 3,537 5 16%

Retail

73,625 3,281 2 11%

Communication Providers

83,585 3,803 3 -6%

Beer

93,565 3,903 5 -9%

Beer

103,477 2,301 4 51%

Beer

113,446 5,137 1 -33%

Energy

123,426 4,454 1 -23%

Communication Providers

133,376 4,006 2 -16%

Financial Institutions

# Brand

Brand Value (US$ Mil.) Brand

Contribution Index

Brand Value

Change 2013-20142014 2013

272,457 2,466 3 0%

Financial Institutions

282,365 2,487 4 -5%

Beer

292,236 3,707 4 -40%

Cosmetics

302,084 2,094 3 -1%

Financial Institutions

311,759 2,091 1 -16%

Financial Institutions

321,630 1,401 5 16%

Beer

331,545 1,272 2 21%

Energy

341,540 1,636 3 -6%

Financial Institutions

351,379 1,281 4 8%

Financial Institutions

361,262 1,558 4 -19%

Retail

371,182 - 2 N/A

Food

381,145 1,284 3 -11%

Beer

391,109 1,187 2 -7%

Retail

# Brand

Brand Value (US$ Mil.) Brand

Contribution Index

Brand Value

Change 2013-20142014 2013

143,252 5,762 1 -44%

Energy

153,181 3,204 4 -1%

Energy

163,175 3,632 3 -13%

Financial Institution

173,097 2,768 2 12%

Communication Providers

183,058 3,274 4 -7%

Airlines

193,006 3,009 4 0%

Financial Institutions

202,804 2,992 2 -6%

Retail

212,748 2,034 1 35%

Industrial

222,687 2,066 3 30%

Retail

232,608 2,976 3 -12%

Food

242,494 1,567 2 59%

Financial Institutions

252,486 1,932 4 29%

Retail

262,466 1,933 2 24%

Food

# Brand

Brand Value (US$ Mil.) Brand

Contribution Index

Brand Value

Change 2013-20142014 2013

401,103 - 3 N/A

Retail

411,094 1,010 4 8%

Beer

421,076 - 5 N/A

Beer

431,058 1,465 2 -28%

Retail

441,037 1,095 3 -5%

Financial Institutions

451,005 1,036 2 -3%

Food

46988 992 3 0%

Financial Institutions

47987 - 4 N/A

Retail

48969 - 2 N/A

Financial Institutions

49932 1,248 4 -25%

Retail

50931 - 3 N/A

Communication Providers

Brazil MexicoColombiaChileArgentina Peru

BrandZ ToP 50 MoSt VaLUabLe LaTIN aMerican braNDS 2014

BrandZ Top 50 Most Valuable Latin American Brands 2014 BrandZ Top 50 Most Valuable Latin American Brands 201418 19

Source: Millward Brown Vermeer and