brandz 2014 latam top50 chart
DESCRIPTION
the last top brands in latin americaTRANSCRIPT
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# Brand
Brand Value (US$ Mil.) Brand
Contribution Index
Brand Value
Change 2013-20142014 2013
1 8,025 6,620 4 21%
Beer
27,055 6,520 4 8%
Beer
36,084 5,611 4 8%
Retail
4 5,308 6,577 2 -19%
Communication Providers
54,177 5,492 2 -24%
Financial Institutions
64,107 3,537 5 16%
Retail
73,625 3,281 2 11%
Communication Providers
83,585 3,803 3 -6%
Beer
93,565 3,903 5 -9%
Beer
103,477 2,301 4 51%
Beer
113,446 5,137 1 -33%
Energy
123,426 4,454 1 -23%
Communication Providers
133,376 4,006 2 -16%
Financial Institutions
# Brand
Brand Value (US$ Mil.) Brand
Contribution Index
Brand Value
Change 2013-20142014 2013
272,457 2,466 3 0%
Financial Institutions
282,365 2,487 4 -5%
Beer
292,236 3,707 4 -40%
Cosmetics
302,084 2,094 3 -1%
Financial Institutions
311,759 2,091 1 -16%
Financial Institutions
321,630 1,401 5 16%
Beer
331,545 1,272 2 21%
Energy
341,540 1,636 3 -6%
Financial Institutions
351,379 1,281 4 8%
Financial Institutions
361,262 1,558 4 -19%
Retail
371,182 - 2 N/A
Food
381,145 1,284 3 -11%
Beer
391,109 1,187 2 -7%
Retail
# Brand
Brand Value (US$ Mil.) Brand
Contribution Index
Brand Value
Change 2013-20142014 2013
143,252 5,762 1 -44%
Energy
153,181 3,204 4 -1%
Energy
163,175 3,632 3 -13%
Financial Institution
173,097 2,768 2 12%
Communication Providers
183,058 3,274 4 -7%
Airlines
193,006 3,009 4 0%
Financial Institutions
202,804 2,992 2 -6%
Retail
212,748 2,034 1 35%
Industrial
222,687 2,066 3 30%
Retail
232,608 2,976 3 -12%
Food
242,494 1,567 2 59%
Financial Institutions
252,486 1,932 4 29%
Retail
262,466 1,933 2 24%
Food
# Brand
Brand Value (US$ Mil.) Brand
Contribution Index
Brand Value
Change 2013-20142014 2013
401,103 - 3 N/A
Retail
411,094 1,010 4 8%
Beer
421,076 - 5 N/A
Beer
431,058 1,465 2 -28%
Retail
441,037 1,095 3 -5%
Financial Institutions
451,005 1,036 2 -3%
Food
46988 992 3 0%
Financial Institutions
47987 - 4 N/A
Retail
48969 - 2 N/A
Financial Institutions
49932 1,248 4 -25%
Retail
50931 - 3 N/A
Communication Providers
Brazil MexicoColombiaChileArgentina Peru
BrandZ ToP 50 MoSt VaLUabLe LaTIN aMerican braNDS 2014
BrandZ Top 50 Most Valuable Latin American Brands 2014 BrandZ Top 50 Most Valuable Latin American Brands 201418 19
Source: Millward Brown Vermeer and