brands + bloggers: the skinny on swell brand ambassador programs

The skinny on bloggers partnering with brands for

Brand Ambassador success.

Holly Golightly Should Have Been a

Blogger

Katie Laird from Blinds.com@BlindsDotCom + @happykatie

Sassy and memorable Large group of followers Multi-talented Product placement friendly LOL cat

Design Thoughts

Mrs. Hines Class

Mrs. Hines ClassCurbly

Let’s talk about…

• How to get in• How to get PAID• How to be awesome

How To Get In

Make your own ‘luck’.

• Personal brand review + sheet• Develop an editorial calendar• Join the convo, early + often

1. Blogger, prepare thyself

2. Do your homework

What do brands care about?

So, this is me…

• Personality + communication style• About Me + social profile review• Numbers (yours + mine)

• Social interactions review• Other brand experience• Personality + response

3. Be delightfully persistent

> Email, social follow(1 week)> Email, social interaction(1 week)> Email, social interaction(1 month)> Email(still no?)> Take a breather

Find the (already) open doors

Sverve: www.sverve.com // BzzAgent: www.bzzagent.com Brand About Town: www.brandabouttown.com // Sway Group: www.swaygroupllc.com

What does an Abzorbaloff look like?

• DEADLINES• Deliverables (exactly what + how?)• Keywords + links• Current messaging verbiage• Communication preferences

Details, details, details

How To Get Paid

You are worthy.

What’s out there for you?

Hot + Heavy?Short + Sweet?

Is there a formula?

Pricing factors – know ‘em

Undiscovered value

(just because I can)

‘No’ is (more than) okay.

How To Be Awesome

Rock their socks off.

Get you some mad skillz, dawg

Think like a marketerHow can you help?

• Site visits• Length of visit• Onsite task completion• Linkbacks!

• New followers• RT’s / Shares / Re-pins• Conversations• User Generated Content

Experiment without fear of failure

Be interesting, be you

Dude Mom

• Polish your personal brand• Know your worth (+ look for undiscovered value)

• Set yourself apart with stellar work• Have fun

What did we talk about?

Thanks for being here!(I think you’re really great)

Katie Laird from Blinds.com!Let’s Tweet: @happykatie + @BlindsDotCom

Email me: katiel@Blinds.com Slide love: www.slideshare.net/happykatie