brandon mccadney-portfolio

a portfolio byBrandonMcCadney

social + digital + creative + PRbrandonmccadney@gmail.com314-359-3403

Digital + Social Media Content

LockerDome Content

*Suggested GIF of rotating glasses for GlassesUSA

Above you’ll see editorial that I produced for a few of my assigned campaigns at LockerDome which included, but not

limited to, Waterboys, Dymatize, and Bookbub. For the GlassesUSA campaign, I suggested a GIF of rotating glasses

which imitated the animation from their site. It became one of their top-performing embeds in terms of generating leads to

conversions for that campaign.

All content for OSO: A Style Lab has been curated by me. I produced and edited the images and the video content. These

were a few of the top-performing pieces of content which lead to customer engagement and enhanced social presence.

The video on the top right is an introduction video to the store and their products. The post on the bottom right is a time-

lapse video of the mannequin the store’s interns created to compete in a contest with the businesses on the strip. It

demonstrates time’s passing and all of the visitors who stopped by to snap photos and see the mannequin! I had a lot of

fun producing this project!

OSO: A Style Lab - Social Content

Hearts & Beats - Social Content & Blog Sample

I led the social media and content curation for my organization Hearts & Beats. We started using social media in 2012

once the organization began but we didn’t get serious about our content and branding until 2014. That’s when I designed

our new logo, developed skills in writing and photography, and began working with the talent that we brought to our stages

and events to share their stories via online. Above, you will see our content to promote our last event, the All Things Art

Festival. I also had the chance to interview an artist whose work was featured in the festival.

The OASIS Institute

This was one of my greatest achievements as a public relations professional. The OASIS Institute is a national non-profit

organization by BJC HealthCare in St. Louis. Their mission is to increase awareness in healthy aging for adults. I led the

national Twitter account through the White House Conference on Aging chat in 2015. Above, you will see some of the

content I created and shared. In addition, I have included a small portion of our analytics assessment of the campaign.

Writing Samples

Brandonmccadney@gmail.com

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Featured pressHearts & Beats - All Things Art FestivalVisitCape.com

Hearts & Beats - All Things Art FestivaliLuvLocalPlaces.com - Interview

Photography

Visual Communications

Fifty by 30 Flyer DesignBlack Art

Normandy Strong Flyer OASIS - San Diego Poster

The OASIS Institute Annual Report

Brand Identity Received “Best Business Card Design Award” at the PRSSA 2015 Nashville Conference, Chelsea wanted a bold, unique look which would set her apart from other creatives and music bloggers.

It’s imperative to become our own walking, talking brands before graduation. Having this opportunity with James to create his stamp in the world was nothing but awesome.

Packaging Design

An ecstatic store owner in Cape Girardeau, Missouri wanted a new, fresh packaging design for her handcrafted teas.

Brand Identity for FiftyBy30