brandon mccadney-portfolio
TRANSCRIPT
Digital + Social Media Content
LockerDome Content
*Suggested GIF of rotating glasses for GlassesUSA
Above you’ll see editorial that I produced for a few of my assigned campaigns at LockerDome which included, but not
limited to, Waterboys, Dymatize, and Bookbub. For the GlassesUSA campaign, I suggested a GIF of rotating glasses
which imitated the animation from their site. It became one of their top-performing embeds in terms of generating leads to
conversions for that campaign.
All content for OSO: A Style Lab has been curated by me. I produced and edited the images and the video content. These
were a few of the top-performing pieces of content which lead to customer engagement and enhanced social presence.
The video on the top right is an introduction video to the store and their products. The post on the bottom right is a time-
lapse video of the mannequin the store’s interns created to compete in a contest with the businesses on the strip. It
demonstrates time’s passing and all of the visitors who stopped by to snap photos and see the mannequin! I had a lot of
fun producing this project!
OSO: A Style Lab - Social Content
Hearts & Beats - Social Content & Blog Sample
I led the social media and content curation for my organization Hearts & Beats. We started using social media in 2012
once the organization began but we didn’t get serious about our content and branding until 2014. That’s when I designed
our new logo, developed skills in writing and photography, and began working with the talent that we brought to our stages
and events to share their stories via online. Above, you will see our content to promote our last event, the All Things Art
Festival. I also had the chance to interview an artist whose work was featured in the festival.
The OASIS Institute
This was one of my greatest achievements as a public relations professional. The OASIS Institute is a national non-profit
organization by BJC HealthCare in St. Louis. Their mission is to increase awareness in healthy aging for adults. I led the
national Twitter account through the White House Conference on Aging chat in 2015. Above, you will see some of the
content I created and shared. In addition, I have included a small portion of our analytics assessment of the campaign.
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Featured pressHearts & Beats - All Things Art FestivalVisitCape.com
Hearts & Beats - All Things Art FestivaliLuvLocalPlaces.com - Interview
Photography
Visual Communications
Fifty by 30 Flyer DesignBlack Art
Normandy Strong Flyer OASIS - San Diego Poster
The OASIS Institute Annual Report
Brand Identity Received “Best Business Card Design Award” at the PRSSA 2015 Nashville Conference, Chelsea wanted a bold, unique look which would set her apart from other creatives and music bloggers.
It’s imperative to become our own walking, talking brands before graduation. Having this opportunity with James to create his stamp in the world was nothing but awesome.
Packaging Design
An ecstatic store owner in Cape Girardeau, Missouri wanted a new, fresh packaging design for her handcrafted teas.
Brand Identity for FiftyBy30
