branding yourself 4.22.2015

CA Credit Union League (CCUL) Santa Clara Chapter

Regional Learning Center

Presented by: Michele Burns

April 22, 2015

• Welcome

• What is a personal brand?

• Your all-inclusive image!

• How does your brand influence future success?

If companies spend this much time, energy and money on their brand,

how much should you spend on your personal brand?

1. A mental picture or impression of something.

2. A mental conception held in common by members of a group

and symbolic of a basic attitude and orientation.

For instance, your Credit Union’s image

is created by the company culture,

which is displayed through their employees;

thus, contributing to and portraying the company brand.

Your personal brand,

may or may not align with the company culture,

which may determine your success in that organization.

You are one-of-a-kind!

What goes into your personal brand?

Ability to Communicate: Listening; Speaking; Writing; Editing; Professional non-verbal skills

The Public Self

The Blind Self

The Private Self

The Undiscovered Self

Shared

Blind

Hidden

Unknown

BRANDING YOURSELF - The Johari Window: Who are you…to yourself and others?

#1 #2

#3 #4

Actively attend

to both

the verbal

& non-verbal

message

to fully

understand

the speaker.

Ability to get along with: Supervisor; Co-workers; Other employees; The Public; Your family

Ability to plan and think ahead.

Ability to quickly grasp and do the work assigned, requesting assistance as needed.

Computing skills for the job. Conscientious – committed to doing the best possible job.

Considerate and helpful. Cooperation

Discretion and loyalty to employer – doesn’t criticize past or present employers Enthusiasm

Retrieved on 4/19/2015 at 3:11 PM from:

http://donblake.com/additional/resources/groupdynamicsfolder/Handouts/Mask%20&%20Filters%20Model.jpg

ON-LINE PRESENCE

LinkedIn

Take a professional picture

Capitalize your entire name

Create a compelling summary

Use > to bullet your information

Facebook

Twitter

PHYSICAL

PRESENCE

Dress

Hygiene

??????

Hi, I am ___________________________________________

I currently work for___________________________________

as a ______________________________________________

What I like best about this position is ____________________

__________________________________________________.

My strongest skills are: ___________, _________ and _______.

I enjoyed collaborating when ___________________________

__________________________________________________

While serving at __________________________, I noticed that

helping others _______________________________________.

Life-long learning is __________________________________

__________________________________________________ .

*Practice your verbal resume,

paying attention to your non-verbal communication.

“Gracious to all,

to none subservient,

without offense he spoke the word he meant.”

~Thomas Bailey Aldrich

“I’ve learned that people will forget what you said,

people will forget what you did,

but people will never forget how you made them feel.”

~Maya Angelou

Strongly Agree Agree

1. The workshop lived up to my expectation. 67% 33%

2. The content is relevant to my professional development. 83% 17%

3. The session was informative, motivating and effective. 92% 08%

4. The workshop activities stimulated my learning. 75% 25%

5. The instructor was well prepared. 83% 17%

6. The instructor was helpful. 83% 17%

7. What was most valuable about the workshop?

Identifying hidden skills through the Johari Window activity.

Areas of focus for branding oneself.

Great topic and LinkedIn tips.

The verbal resume activity.