branding opportunities @ mcdonalds. the largest qsr chain with highest brand recall. most preferred...

Branding Opportunities @ McDonald’s

The Largest QSR chain with highest brand recall.

Most preferred family destination.

Targeted, No waste media.

Relaxed & Receptive Audience

McDonald’s As A Medium

Average time spent: 20 mins eating and observing surroundings.

2500 to 3000 footfalls/restaurant/day on an average.

Average visits per month in McDonald’s is 2.2

55% SEC A : 45% SEC B.

Most unbiased with 55:45 M/F ratio.

Numbers Speak For Themselves

NCR Mumbai Bangalore Pune Hyderabad Chennai Ahmdabad Jaipur Kolkata Chandigarh

60

3832

12 106 5 3 3 2

A total of 213 outlets across India.80% of the outlets are in the top 10 cities

North & East stores are governed by Connaught Plaza Restaurants Pvt. Ltd.

South & West stores are governed by Hard Castle Restaurants Pvt. Ltd.

McDonald’s India Network

Branding Options

Activation Product Display Happy Meal Association

Translite Counter Panel Standee

Tent Cards Dropbox Danglers

Branding Options

Poster/Wall Mount Tray Mats Inserts

“I’m lovin it” Associations

Campaign Objective:To drive consumer engagement & loyalty through a

brand building exercise.

Solution: The activity was executed across all McDonald’s stores

in India. A contest theme was designed i.e. “EECO Happy Family Contest” wherein the lucky winners

would win a brand new Maruti Suzuki EECO.Posters, Tent Cards, Table Mats, Danglers, Contest Forms, Drop Boxes, Menu Translite, CRT were the

chosen collaterals for the activity .

Result: The activity was a huge success as a lot of leads were generated through the contest. The client was really

satisfied in his visit to some of the stores.

Case Study – Maruti Suzuki EECO

Campaign Objective:To build high levels of awareness for the new phone

along with direct consumer experiences.

Solution: The activity was executed across top 10 cities in 178

outlets. A manned kiosk was used as a platform to give out product demos.

Result:A whopping 6,58,863 demos + leads were accounted

for.

Case Study – Samsung Galaxy Note

Campaign Objective:To create awareness about Dettol Hand wash and

healthy eating habits.

Solution: Tray Mats were used to remind people for washing

hands before eating. A complete branding zone was created inside the outlets with the help of Posters, Tent Cards & Tray Mats. Dettol hand wash dispensers were also kept

inside the washrooms.

Result:It worked as a highly effective medium for deploying

the message of healthy eating habits.There was a perfect sync between the message “hand

wash” and the destination “McDonald’s”.

Case Study – Dettol

Understanding Client’s Objective

Short listing Outlets according to TG

Identifying best suitable elements

Defining Timelines Campaign Execution

Monitoring/ Post Evaluation

Our Process

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