brand strategy presentation

CUB

“...building tools to amplify human ability” -Steve Jobs

Brand Strategy

CUB

Concept Brief

Presented by Rahul Singh

CUBIdea Innovation

Brand Strategy

CUB

Brand Idea

CUB

Collaboration of Ideas

Idea

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Brand Strategy

CUB

Philosophy

CUB

“Inspiring innovation through collaboration”

Brand Strategy

CUB

Target Market& Segmentation

CUB

B2B

Institution

B2C

Institution

Institution

Brand Strategy

CUB

Secondary Research

CUB

571,176 People aged between 15 and 24

~200,000 Number of people aged between 15-24

12.3% Percentage of secondary students increased in the Auckland region

Source : 2010 Regional Briefing – Auckland

Brand Strategy

CUB

Brand Identity

CUB

Innovation Information Colloboration

Brand Strategy

CUB

Brand Position

CUB

$1 per student

Value User Friendly Innovative Fun

Brand Strategy

CUB

Promotional Mix

CUB

* Social Marketing* Online Media

* Permission Marketing

* Events at Campus

* Face to Face

Incentive PromotionsStudent Engagement

Key Focus

Brand Strategy

CUB

Concept

CUB

inspiring innovationInspiring Innovation

Brand Strategy

CUB

Brand Creative

CUB

Targetting Consumer Targetting Business

Brand Strategy

CUB

Measurementof Effectiveness

CUB

* 4Q Survey * Google Analytics

Web Strategy Effectiveness Increased SalesUser Experience

* Margins

Brand Strategy

CUB

CUBFor more information please visit our corporate website www.cubinc.co.nz