brand story - ben & jerry's

BEN & JERRY’S

BY OLIVIA DUNCAN

FIRST THINGS FIRST…

jerry– last friday!

ben – yesterday!

BIRTHDAYS!!!

HISTORY

1978

2 grateful dead fans (deadheads) +

1 dream =

= VERMONT’S FINEST, BEN & JERRY’S

3

BEN…

OTHER COOL HISTORY STUFF

1984 – vermont only public stock

1985 – 7.5% of earnings to b&j’s foundation

1986 – cowmobile

OTHER COOL HISTORY STUFF

1984 – vermont only public stock

1985 – 7.5% of earnings to b&j’s foundation

1986 – cowmobile

OTHER COOL HISTORY STUFF

1984 – vermont only public stock

1985 – 7.5% of earnings to b&j’s foundation

1986 – cowmobile

1989 – no rBGH

VALUES!

product mission

make fantastic ice cream

economic mission

manage company for sustainable

financial growth

social mission

use company in innovative ways to make

the world a better place

NOW THE

FUN STUFF

FLAVORS

FLAVORS

FLAVORS

FLAVORS

FLAVORS

OMG!

NOW THE

RELEVANT

STUFF

PEACE

LOVE

ICECREAM

TWITTER

TWITTER

TWITTER

TUMBLR

TUMBLR

TUMBLR

FACEBOOK

FACEBOOK

FACEBOOK

DISCUSSION

1. Do you think Ben & Jerry’s

being social aware contributes to

the company’s success?

2. Do you think the integration of

pop culture benefits a company?

3. Do you think it’s worth being

nice & community-oriented if it

doesn’t maximize profits?