brand science econometrics proves outdoor and tv drives higher roi
Post on 05-Jan-2016
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Brand Science Econometrics proves Outdoor and TV drives higher ROI. £1.31. +41%. £0.93. Average TV RROI. TV Only. TV & Outdoor. Sample Set: All FMCG Results Vault studies (2002 -2008) - with and without measured Outdoor RROI. - PowerPoint PPT Presentation
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Brand Science Econometrics proves Outdoor and TV drives higher ROI
Sample Set: All FMCG Results Vault studies (2002 -2008) - with and without measured Outdoor RROI
TV Only TV & Outdoor
Aver
age
TV R
ROI
£0.93
£1.31+41%
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