brand science econometrics proves outdoor and tv drives higher roi

1
Brand Science Econometrics proves Outdoor and TV drives higher ROI Sample Set: All FMCG Results Vault studies (2002 -2008) - with and without measured Outdoor RROI TV Only TV & Outdoor Average TV RROI £0.93 £1.31 +41%

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Brand Science Econometrics proves Outdoor and TV drives higher ROI. £1.31. +41%. £0.93. Average TV RROI. TV Only. TV & Outdoor. Sample Set: All FMCG Results Vault studies (2002 -2008) - with and without measured Outdoor RROI. - PowerPoint PPT Presentation

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Page 1: Brand Science Econometrics proves Outdoor and TV drives higher ROI

Brand Science Econometrics proves Outdoor and TV drives higher ROI

Sample Set: All FMCG Results Vault studies (2002 -2008) - with and without measured Outdoor RROI

TV Only TV & Outdoor

Aver

age

TV R

ROI

£0.93

£1.31+41%