brand evolution ted talks: branding in a 24/7 economy

@kathysteele#KMG2011

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Brand Evolution TED Talks:

Branding in a 24/7 EconomyKellstadt Marketing Group Symposium 2011 – DePaul UniversityApril 16, 2011

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Using media to create meaningful consumer experiences that attract, build, and maintain brand loyalty

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Building a Brand - Awareness

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Building a Brand - Engagement

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Building a Brand - Advocate

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Case Study

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Auto Industry - Where you always save more money!

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Building a Brand

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Building a Brand

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The Stats• 16,000 new prospects were opted in to database• Over 3 million visitors to website• Votes were received from all fifty states and seven countries• Built social media fan base & increased it by 50% through first year of the contest• Increased social media fan base by 60% over first year of the contest• Increased service sales by 15%• Featured in 77 media outlets• 5 vehicles were purchased by contest participants

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@kathysteele

Final Thoughts• Get Creative• Awareness, Engagement, Empowerment• Reevaluate and assess the changing

market climate, technology, and trends

@kathysteele

LinkedIn: http://www.linkedin.com/in/kathleensteeleWeb: http://desertrose.net

DRD Twitter: http://twitter.com/DRDmarketingPhone: 630.617.0002