brand communication - what and how

THANK YOU

WHY ARE

YOU HERE

KNOW LEARNENJOYREMEMBER

COMMUNICATIONMyths and Facts

ABU SUFIAN MOHAMMAD KHALED

an amateur cameraman, screen freak, voracious eater, thinker, planner, constant learner

WHATHOW YOU

COMMUNICATION

CREATIVE THING

ADVERTISING

BRANDINGMARKETING

STORYTELLING

SELLING

TO CREATE AN EFFECTIVE CONVERSATION WITH PEOPLE

BRANDS ARE PEOPLE

TALK LOVE FIGHT TASTEREFER

SINGLE MINDED

PROPOSITIONEXPRESS BRANDS WITH FIRST THINGS THAT COME IN MIND

KYCKNOW YOUR CONSUMERS

PEOPLE

BRANDS

TRADE PROMO

TION

ATL

BTL

RETAIL

CORE BRAND

STRATEGY

BRIEF: LUMIA 730USP: 5 MP FRONT CAMERA BENEFIT: BETTER CAPTURECONSUMER NEED: SELFIE

INSIGHT: I WANT TO CAPTURE EVERYTHINGBIG IDEA: WORLD’S LARGEST SELFIE

CHANNEL: 360 CAMPAIGN RESULT: HIGHEST PR VALUE GENERATED

BUSINESS: 3 TIMES STOCK OUT

BRIEF: DATING APPUSP: NEW WAY TO FIND RIGHT MATCH

CHALLENGE: SOCIAL TABOOOPPORTUNITY: LIFE NEEDS ROMANCE

INSIGHT: EVERYONE DREAMS OF HER PRINCE CHARMINGBIG IDEA: START YOUR STORY

CAMPAIGN: WORLD’S BIGGEST LOVE STORYRESULT: HIGHEST TALKED ABOUT CAMPAIGN ON 14 FEB

BUSINESS: 500,000 INSTALLS & COUNTING

GREATEST IDEA

STATION

OUT OF THE BOX

THINKING!

WHAT IS THE BOX?

INDUSTRY

ATL BTL MEDIA DIGITAL

PRODUCTION BROADCAST PR RESEARCH

FUNCTIONS

STRATEGIC PLANNING

CLIENT SERVICING

CREATIVE PRODUCTION

OPERATIONS

CONNECT & LEARN

ARE YOU READY?