boston celtics business intelligence
Post on 04-Jul-2015
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BOSTON CELTICS BUSINESS
INTELLIGENCE
By: Sidney R. Divine
WHAT THE CELTICS USE
StratBridge Inc. is a company that develops Web-
native analytics applications based on its
StratBridge.net platform.
StratTix is a visual analytics tool that shows seats
sold and available for sale in an arena in near real
time.
FUNCTIONS OF SOFTWARE
Holds ticket data from internal and Ticketmaster
sales.
Analyzes ticket data and puts it in a web-based
color coded map of the arena which displays sold
and available seats.
ADVANTAGES OF SOFTWARE
Enables employees to sort through arena maps
showing ticket sales for different games or
analyze stretches of events.
Enables employees to run projections or see how
much revenue a given seat is producing during a
season.
POSSIBLE FUTURE ADVANCES
The analysis this year is providing input for new
pricing strategies.
More in depth analysis of players.
League-wide use of StratBridge.
STRATBRIDGE ELSEWHERE
College Athletics-The major sports programs play
a key role in contributing to the operating funds
of the schools.
Other Professional Sports- NHL, MLB, NFL,
Nascar and many others.
OTHER SOFTWARE
StratEdge is a web-native application for coaches
and GMs and their staff providing advanced
player analysis tools.
StratView is a graphical interface technology
which provides users with an interactive, color-
coded, dashboard to display their information.
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