BOSTON CELTICS BUSINESS

INTELLIGENCE

By: Sidney R. Divine

WHAT THE CELTICS USE

StratBridge Inc. is a company that develops Web-

native analytics applications based on its

StratBridge.net platform.

StratTix is a visual analytics tool that shows seats

sold and available for sale in an arena in near real

time.

FUNCTIONS OF SOFTWARE

Holds ticket data from internal and Ticketmaster

sales.

Analyzes ticket data and puts it in a web-based

color coded map of the arena which displays sold

and available seats.

ADVANTAGES OF SOFTWARE

Enables employees to sort through arena maps

showing ticket sales for different games or

analyze stretches of events.

Enables employees to run projections or see how

much revenue a given seat is producing during a

season.

POSSIBLE FUTURE ADVANCES

The analysis this year is providing input for new

pricing strategies.

More in depth analysis of players.

League-wide use of StratBridge.

STRATBRIDGE ELSEWHERE

College Athletics-The major sports programs play

a key role in contributing to the operating funds

of the schools.

Other Professional Sports- NHL, MLB, NFL,

Nascar and many others.

OTHER SOFTWARE

StratEdge is a web-native application for coaches

and GMs and their staff providing advanced

player analysis tools.

StratView is a graphical interface technology

which provides users with an interactive, color-

coded, dashboard to display their information.