boomerang media shopping mall advertising

S H O P P I N G M A L L S2 0 1 7 C R E D E N T I A L S

Shopping Malls

The last opportunity to influence the

buying decision

Shopping MallsAt a glance

• Universe of 100 quality malls• 20 feature in the top 100

(TWR)­ Hero sites inc. Bluewater,

Bullring, Liverpool One & Silverburn

• Excellent fit with the other major malls contractors­ ‘Exclusive’ in 75+ of our malls

• Footfall of 33.6m per fortnight

• Combination of digital, static, portrait & landscape solutions

• Affordable & flexible

Shopping MallsSegmenting the offering

• ‘Destination mall’ driven• Longer, pre-planned visits• Higher value purchases

• Town centre, ‘community malls’

• Shorter, more frequent visits• Day-to-day transactions

[1] Premium Digital Landscape [2] Small Format Portrait

Iconic• Large format, digital

landscape screens• Invariably, the largest

display in that venue• Available across 20 malls

­ Largest collection of large format displays in retail

• Updated copy on screen within 30 minutes

• Easy to adapt TV creative

Silverburn, Glasgow

Trinity Walk, Wakefield

Waterside, Lincoln

The Mall Camberley

Broadway, Bexleyheath

Iconic

#2 #14

#26

#34 #49

#50

Premium pack

additional displays available

10#53

Silverburn, Glasgow

Bullring, Birmingham

Kingfisher, Redditch

#25

Walkway

• 181 screens available across 10 key malls

• Multiple screens ensure impact & cut-through

• Uniform landscape format accommodates TV copy

#14 #16

Bullring, Birmingham

Liverpool One

• High impact combination of D6’s & 6-sheets

• Available across 70+ malls

• 240x 55” HD LED displays­ 60” loop, 1 in 6 rotation­ Day-part & day-of-week

• 118 x illuminated 6-sheets­ Bespoke packs available

• Affordable & flexible­ Utilise as a ‘cost-averager’

D6’s & 6’s

6-Sheet

Retailer Packs

Health & Beauty Mobile Entertainment

GAME

In their first out-of-home media campaign in 2 years, Game wanted to reach shoppers at the busiest time of year to drive

awareness of their Christmas deals and drive shoppers in-store. The flexibility of our D6 screens meant they could tailor their

campaign to fit the timings of their deals.

Video games pack

Bailey’s utilised our D6 network with three tactical bursts in the run-up to the Xmas gifting season. The displays selected had a point-of-sale skew in proximity to

supermarkets, encouraging impulse purchasing.

Bailey’sPoint-of-sale pack

XL Recordings selected our HMV pack to promote Adele’s record breaking album ‘25’. By the end of 2015, an amazing

2.5 million copies had been sold, making it one of the fastest selling albums of all time!

XL RecordingsHMV pack

The highly anticipated Warner film ‘Suicide Squad’ is targeted toward teenagers and young adults. As shopping malls deliver this audience, they provided a great opportunity for Warner to promote the DVD release. Our impactful D6

screens in malls with an HMV allowed multiple creatives to feature the various high profile characters and encouraged shoppers to visit a nearby store to purchase the DVD. The film reached #1 in the DVD charts the week of its

release!

Suicide Squad HMV pack

Vodafone took advantage of our D6 network to promote their Spotify Xmas gifting bundle. Running over a 4 week period, we were able to plan displays in proximity to store in order

to encourage footfall.

VodafoneMobile pack

Penguin took advantage of our Publishing pack with Malls to promote the new Sophie Kinsella book. Displays situated near WH Smith & Waterstones sought to drive female traffic in-store

to purchase the book.

PenguinPublishing pack

In the face of tougher online competition, ebay choose to remind shoppers of the benefits of using their platform for

Xmas gifts & afterwards unwanted presents.

ebayD6 & 6-Sheet pack

Ford Fiesta took advantage of the context created by the Mall environment. ‘Stylista’ offered a life-changing prize - £10,000 to

start a fashion business, a trip to New York during Fashion Week & the opportunity to style three Stylist cover wraps in AW15 trends!

Ford FiestaGeneral distribution

pack

Experiential

#2 #34

• Hero sites available in several of the UK’s most premium malls

• Previous activity has included live twitter feeds, ‘sound showers’ & full domination campaigns

#30

Live Twitter Feed, Bluewater

Sound Shower, Bluewater

Domination Wrap, Bluewater

Bespoke Build, Bluewater

Bespoke Build, Bluewater

For More InformationPlease contact

Dan PhotiHead of Sales

t. 01252 368308e. dan.photi@boomerangmedia.co.uk