boomerang media shopping mall advertising
TRANSCRIPT
S H O P P I N G M A L L S2 0 1 7 C R E D E N T I A L S
Shopping Malls
The last opportunity to influence the
buying decision
Shopping MallsAt a glance
• Universe of 100 quality malls• 20 feature in the top 100
(TWR) Hero sites inc. Bluewater,
Bullring, Liverpool One & Silverburn
• Excellent fit with the other major malls contractors ‘Exclusive’ in 75+ of our malls
• Footfall of 33.6m per fortnight
• Combination of digital, static, portrait & landscape solutions
• Affordable & flexible
Shopping MallsSegmenting the offering
• ‘Destination mall’ driven• Longer, pre-planned visits• Higher value purchases
• Town centre, ‘community malls’
• Shorter, more frequent visits• Day-to-day transactions
[1] Premium Digital Landscape [2] Small Format Portrait
Iconic• Large format, digital
landscape screens• Invariably, the largest
display in that venue• Available across 20 malls
Largest collection of large format displays in retail
• Updated copy on screen within 30 minutes
• Easy to adapt TV creative
Silverburn, Glasgow
Trinity Walk, Wakefield
Waterside, Lincoln
The Mall Camberley
Broadway, Bexleyheath
Iconic
#2 #14
#26
#34 #49
#50
Premium pack
additional displays available
10#53
Silverburn, Glasgow
Bullring, Birmingham
Kingfisher, Redditch
#25
Walkway
• 181 screens available across 10 key malls
• Multiple screens ensure impact & cut-through
• Uniform landscape format accommodates TV copy
#14 #16
Bullring, Birmingham
Liverpool One
• High impact combination of D6’s & 6-sheets
• Available across 70+ malls
• 240x 55” HD LED displays 60” loop, 1 in 6 rotation Day-part & day-of-week
• 118 x illuminated 6-sheets Bespoke packs available
• Affordable & flexible Utilise as a ‘cost-averager’
D6’s & 6’s
6-Sheet
Retailer Packs
Health & Beauty Mobile Entertainment
GAME
In their first out-of-home media campaign in 2 years, Game wanted to reach shoppers at the busiest time of year to drive
awareness of their Christmas deals and drive shoppers in-store. The flexibility of our D6 screens meant they could tailor their
campaign to fit the timings of their deals.
Video games pack
Bailey’s utilised our D6 network with three tactical bursts in the run-up to the Xmas gifting season. The displays selected had a point-of-sale skew in proximity to
supermarkets, encouraging impulse purchasing.
Bailey’sPoint-of-sale pack
XL Recordings selected our HMV pack to promote Adele’s record breaking album ‘25’. By the end of 2015, an amazing
2.5 million copies had been sold, making it one of the fastest selling albums of all time!
XL RecordingsHMV pack
The highly anticipated Warner film ‘Suicide Squad’ is targeted toward teenagers and young adults. As shopping malls deliver this audience, they provided a great opportunity for Warner to promote the DVD release. Our impactful D6
screens in malls with an HMV allowed multiple creatives to feature the various high profile characters and encouraged shoppers to visit a nearby store to purchase the DVD. The film reached #1 in the DVD charts the week of its
release!
Suicide Squad HMV pack
Vodafone took advantage of our D6 network to promote their Spotify Xmas gifting bundle. Running over a 4 week period, we were able to plan displays in proximity to store in order
to encourage footfall.
VodafoneMobile pack
Penguin took advantage of our Publishing pack with Malls to promote the new Sophie Kinsella book. Displays situated near WH Smith & Waterstones sought to drive female traffic in-store
to purchase the book.
PenguinPublishing pack
In the face of tougher online competition, ebay choose to remind shoppers of the benefits of using their platform for
Xmas gifts & afterwards unwanted presents.
ebayD6 & 6-Sheet pack
Ford Fiesta took advantage of the context created by the Mall environment. ‘Stylista’ offered a life-changing prize - £10,000 to
start a fashion business, a trip to New York during Fashion Week & the opportunity to style three Stylist cover wraps in AW15 trends!
Ford FiestaGeneral distribution
pack
Experiential
#2 #34
• Hero sites available in several of the UK’s most premium malls
• Previous activity has included live twitter feeds, ‘sound showers’ & full domination campaigns
#30
Live Twitter Feed, Bluewater
Sound Shower, Bluewater
Domination Wrap, Bluewater
Bespoke Build, Bluewater
Bespoke Build, Bluewater
