boeing presentation
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Welcome to the presentation of E-Service
Group Members: K. Abbas, N. Asif, M.J. Feenstra, Majed Putrus, J. Laabs, J. Qian, J. Qu, R. Zeemans
The Boeing Company
Introduction
• Founded in 1916 in Puget Sound, Washington
• World’s leading aerospace company
• Service provider to famous companies
• The second biggest defense company in the world
• With more than 150,000 employees in more than 70 countries
• Total company revenues for 2006 were $61.5 billion
Boeing Management Model
Driving performance through growth and productivity and leadership development
Financial Performance
$0
$20
$40
$60
2003 2004 2005 2006
46%46%
Year-end 2006
53%53%Integrated Defense Systems
Total revenue = $61.5 billion
Commercial Airplanes
BCC/Other 1%
81 76 71
124174
224
87
65
$0
$50
$100
$150
$200
$250
2004 2005 2006 2007Q3
Revenue Growth
EPS Growth
Backlog Growth
53.651.449.3 205
61.5 295250
152
$0
$1
$2
$3
$4
2.30
3.20
2003 2004 2005 2006
3.62*
2.85
0.89
8% Compound Annual Growth
Rate
8% Compound Annual Growth
Rate
>4X revenue
>4X revenue
Implementation of E-Service
•Reverse auctions
•Adoption of intranets and extranets
•Assessing the significance of digital channels
•E-procurement
•Customer acquisition
•Process redesign
•Intranet content creation
Reverse auctions
1. Make Market (specs)
2. Identify Suppliers
3. Pre-Award Review
4. Approved Suppliers Listing
5. Identify Specific Terms & Conditions
6. Invite Suppliers
7. Set Up Auction
8. Conduct Auction
9. Contract Write-up
Adoption of intranets and extranets
•Increase usage
•Produce more dynamic content
•Encourage more clients to order (extranet).
Assessing the significance of digital channels
Products/services Now 2 years 5 years 10 years
AirplanesDirect online salesIndirect online sales
1%20%
10%50%
50%80%
60%90%
Military airplanesDirect online salesIndirect online sales
1%5%
5%10%
25%20%
40%60%
Online airplane service delivery
Direct online salesIndirect online sales
10%15%
40%50%
70%80%
90%95%
E-procurement
• Boeing is committed to the use of e-enabling tools and services to share information, exchange technology and work together better with their suppliers
• Boeing is a founding partner in “Exostar”
Customer acquisition
Incentivisation – what value is made available on thesite to encourage sign-up.
Information capture or profiling to identify customer type
- Customer identification- Customer differentiation- Customer interactions- Customization
Process redesign
Order hdr•Order id *•Order date•Dispatch date•Total amount•Shipping cost•Order credit card number•Customer id +
Customer•Customer id *•Title•First name•Last name•Address line 1•Address line 2•City•Post/Zip code•County•Password•User id•E-mail•Registration date
Order line•Line id *•Order id+•Quantity•Price•Product id +
Product•Product id *•Short description•Long description•Picture•Size•Category•Manufacturer id+•Standard price•Number in stock•Reorder level•Next available date
Key* Primary key+ secondary key
one-to-many relationship
contains
con
tain
s
places
1
M
Intranet content creationProduct search
Review product
Place order
Receive order conformation
Register on-site
Receive dispatch confirmation
Check order status
Check order history
Place support enquiry
Place repeat / Modify rebuy order
Key
Pre-order activities
Post-order activities
Conclusions and recommendations
-Boeing website is very extensive & professional
- Very good practice in assigning different stakeholders
- Not all content of website can be watched as visitor
- Strong focus towards employees and retirees
Questions?Remarks?
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