Siemens Mobile DevicesCL75 PresentationMay 2005 – Matthias Wiltink & Christoph Boeing

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Overview

Key Features &

Interface

Specifications

Symbols & Buttons

Software

Accessories

Content CL75Content

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Overview – A Woman’s Stylish CompanionProduct Idea, Target Group

Product IdeaOutstanding match of feminine style and attractive multimedia feature set fulfilling all communication needs of young, demanding women.

Female Age focus 20 - 35 years Low to mid income

Focus on use for personal purposes Adults who like to express their individuality Very active and social lifestyle Open-minded towards design and fashion Technology is important for connecting with other

people and for sharing and organising daily life Brands are important in reassuring purchasing decision

Product Segment

Target GroupSocio-demographic Data

Target GroupBehavioural Aspects

Emotional segment, C class

CL75

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Key Features & InterfaceKey Features CL75

clamshell-style mobile phone

weighs a handbag-friendly 90g

distinctive colorful floral motif on the case (silk flower red)

interior display can comes in handy as a pocket mirror

large vivid color display

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Speaker

Key Features & InterfaceInterfaces CL75

IrDA

IO Connector

Main-Display

Receiver

Sub-Display

Camera

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Specifications

General

Weight 90g

Dimensions 87 x 44 x 23 mm (74 cc)

Color variant Red & Black

Display & Camera

Main LCD 1.8” TFT; 262K colors – 128 x 160 pixels

Sub LCD 1.0” CSTN; 65K colors – 96 x 64 pixels

Camera CMOS; VGA 30K pixels – 4x digital zoom

Battery

Type Standard Li-ion 750 mAh

Time up to 220 standby – up to 3 hours talk – charging max 2h

Specification CL75

Music and Sound

Melody 40 chords polyphonic

Support Type: AAC, AMR-NB, MIDI, SMAF, SP-MIDI, WAV, iMelody – no MP3

Saved Data 44 default – downloadable shared memory.

Tones Menu-> Settings -> Phone setup --Key tones & Info tones

Voice Recording Menu Organiser Dictat.machine or Menu Extras Sound recorder max length: 3:32 min shared memory.

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Specifications

Network Functions

Antenna internal integrated

Bands GSM900/ GSM1800/GSM1900

Support WAP 2.0 – GPRS class 10 – JAVA MIDP 2.0

Message SMS, EMS, MMS – (phone does not support E-Mail)

Data transmission

IrDA / USB Yes / 1.1

USB 1.1

Specification CL75

Memory

Flash Type 256+64 Mbit

User Data 12 Mbytes

Object limit 148 kb

Fix Storages in Handset

Phonebook / SMS 500 records

SMS 100 Records

Personalize Functions

Phonebook Groups Family/ Friends/ Office/ VIP/ Leisure/ Private/ Business/ Individual/ Received

Profiles Normal/Quiet/Outdoor/Car Kit/Headset/Aircraft/2 editable

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Specifications

Still Picture▲ ▼ Zoom in and out Adjust exposure.● Take a photo

File Type JPEG

Resolution

(dpi)

Premium VGA ( 640 x 480 )

High QVGA ( 320 x 240 )

Medium QQVGA ( 160 x 120 )

Quality Fine / Normal / Economy

Special Effect Normal / Mono / Sepia / Bluish

Self timer Off / 5s / 10s / 15s / 20s / 30s

Anti flicker 50 Hz / 60 Hz

Support decoder type JPG/PNG/BMP WBMP/A-GIF (animated GIF89a)

Usage in phone wallpapers Operator logo/Screensaver/calling face

images CL75

Video

File Type 3GPP

Resolution

(dpi)

QCIF ( 176 x 144 )

SQCIF ( 128 x 96 )

Record time MMS compatible (20 sec) / Maximum

Microphone On/ Off

Support decoder type 3GPP/ H.263 / MPEG4decoder file frame rate 15 fps

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Specifications

style Digital clock/ Slide show/ Picture/ Energy saving

options Timeout

Code protection: phonecode required

Auto key lock

set time 10/ 15/ 30/ 60/ 180 secs

brightness start-------|set time|------45s-----|

on----------dismal-------------close

PIN / PUK 4-8 digits, service provider

PIN2 / PUK 4-8 digits, service provider

Phonecode 4-8 digits – default: 1234, max 10 attempts

screensaver & security CL75

Screensaver

Security

PIN control ask PIN every time power on

Phonebook onlyPIN2 required, allow phone numbers stored in protected SIM dialed only. (Fixed Dial)

This SIM only ask phonecode when changing different SIM cards.

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Signal strength

All calls are diverted

All ringtones off

Alarm are set

GPRS activated and available

Keypad are locked

SMS received and not read

Message full

IrDA on

Symbols and Buttons Symbols CL75

Power / End Key

1. Long press and hold this key to turn on/off the phone.2. Back to the last level or standby mode in menus. 3. End a call or reject an incoming call.

Soft Keys (LSK+RSK)

Perform the functions indicated by text shown above the keys on the LCD screen.

(R) Additional Keyprovider related

(L) Display Key

Switch LCD on/off to use as a mirror.

Answer Key

1. Make or answer a call.2. In standby mode: press once to list the last dialed numbers; press twice to redial the number last called

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Symbols and Buttons Buttons CL75

5-way Navigation Key

In standby mode:▲ Open shortcut▼ Open Contacts● Open main menu

In menus and lists:▲▼ Scroll up and down Scroll left and right

In editors or browsing text: Short press to shift 1 char ▲▼ Short press to shift 1 line

In call:▲▼ volume up/ down● Open menu

In camera preview mode:▲ ▼ Zoom in and out Adjust exposure.● Take a photo

Key “0”

In standby mode:Long — Insert “+” in the start, country code list on RSK Insert “p” to input extension no.

Key “ * ”

In standby mode:Long — All ringtones switch off/ on (except alarm)Call coming:Long — Switch off ringtone for this call onlyIn edit mode:Short — open symbol table

Key “ # ”

In standby mode:Long —Switch key lock on/offIn edit mode:Short — Switch T9 input mode

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Volume Key

In selection list:Function as navi-up/down keysIn call:volume up/ down

Camera Button

In standby mode:Short — enter camera modeIn camera preview:Short — take a photo

Handsfree mode

In call:Short — switch loud speaker on/off

Symbols and Buttons Buttons CL75

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Software and naming concept Software CL75

Software version (Released Date)n- (TTP version) (Project)(Customer)-(RD version) D (Function) ex:050524n-08.00 VU1.MIC-0.46D TPCWMJ

Mapping version

(Released Date)-(Project)(Customer)- (Region)-(Structure)(Modification) ex:050523-VU1.MIC-DF-M17.01

Lang. pack version

(Released Date)-(Project)(Customer)- (Region)-(Structure)(Modification) ex:050523-VU1.MIC-LPC-L02.01

Preconditions for software update:

OS: win2000/XP.

Connection via USB is strongly recommended.

The update takes about 15 minutes via USB, avoid to

execute other programs at the same time.

Preconditions for software update:

OS: win2000/XP.

Connection via USB is strongly recommended.

The update takes about 15 minutes via USB, avoid to

execute other programs at the same time.

PC

Handset

Battery

RS232 / USB

D/L Cable

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Software update process for internal Software CL75

Select download function.

Click the folder icon and select the target file.

Select the extra functions if needed Keep FFS: keep user data if no structure modification. Keep Media FFS: keep user media data if no structure modification. Keep FAT: invalid option High speed initial: must choose in CL75.

When “Press Power” is shown, long press on the power key to start process.

If any fail or finish, click the icon and press “Reset”.

Select download function.

Click the folder icon and select the target file.

Select the extra functions if needed Keep FFS: keep user data if no structure modification. Keep Media FFS: keep user media data if no structure modification. Keep FAT: invalid option High speed initial: must choose in CL75.

When “Press Power” is shown, long press on the power key to start process.

If any fail or finish, click the icon and press “Reset”.

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Accessories & Applications – portfolio EMEAAccessories

Leather CaseFCL-700

Car Kit PortableHKP-500

Data CableDCA-500

Car Charger PlusECC-600

Travel ChargerETC-500/510

HeadsetHHS-510

Li-Ion Battery780 mAhEBA-710

Desk Top StandEDS-600

Data Cable USBDCA-540

Car Charger

Headset PurestyleHHS-610

Supports Phone Story

CL75-specific

For bulk only

Fashion& Carry

Energy OfficeCarSolutions

Hands-freePortable

Multi-tainment

FlashIFL-600

CL75

Headset BasicHHS-500

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Accessories & ApplicationsApplications

Themes

With the Theme concept you can change the look and feel of the phone with just one click. Some themes will be pre-installed and more are available for download.

Logos, Pictures, Animations, Ringtones

With pre-installed logos, pictures, animations and polyphonic ringtones you can customize your phone and create colourful and personal MMS messages.

CL75

C'est La Vie

Like 'The Sims', this game is a 'simulation of life'. The player takes control over a female or a male character and guides her/him through everyday life situations. The game is centred around the player's objective to satisfy the game character's needs and wishes and to develop his/her personality through interaction with other characters. The player can never finish the game, and it will never end.

Angels & Clouds

Some of the little angels in heaven have lost their magic harps. Little Angelo who had been especially naughty, lost not only his harp but his halo as well. St. Peter sends Angelo to find the missing harps and his halo. The cute and comical game combines both a jump & run and puzzle element and can have up to 15 levels.