blue buffalo dog food
Post on 18-Jan-2017
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Original Positioning StatementFor all dog owners, Blue Buffalo Dog
Food is the only brand among super premium pet foods that uses all natural and organic ingredients
because we love and feed our dogs like family.
Repositioning StatementFor millennial dog owners, Blue
Buffalo Dog Food is the only brand among all super premium healthy pet foods that uses all natural and
organic ingredients because we care about the transparency of the
manufacturing process from start to finish.
We all have our own Blue.
Feed them Buffalo Blue and make them say “I Woof You” back.
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