Why Choose Blue Buffalo Dog Food?

Natural Ingredients

Attribute OwnershipReal Chicken,

Lamb, or Fish“Natural, Healthy, Holistic”Benefits and Nutrition Philosophy

Superior Perceived Taste“Love them like family. Feed them like family”Story of Blue

Why Choose Blue Buffalo Dog Food?

Market Specialty

PhilanthropyAnimal NutritionistsHolistic Veterinarians“Natural Pet Food” Industry Leader

Blue Buffalo FoundationAnimal Adoption SupportMission to End Cancer - Petco Partnership

Appeal: Emotional + Rational

Recommendations Change Target Market Become a Brand Name Focus on Transparency & Rationality Promote User Communities Even More

We all have our own Blue.

Feed them Buffalo Blue and make them say “I Woof You” back.