blogwell seattle social media case study: exofficio presented by kenny rowe
Post on 07-Jul-2015
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ExOfficio’s social media business model:
Quality customer engagement
leads to loyalty and revenue
1. Interesting Relevant Links
2.Corporate Culture
3.Product Information and Sale Messages
4.Giveaways
Content that Connects
Interesting Relevant Links
Interesting Relevant Links
-Tracking
Interesting Relevant Links
-Example
Interesting Relevant Links
-Example
Corporate Culture
Corporate Culture
-Trade Shows
Corporate Culture
-Charitable Giving
Corporate Culture
-Example
Product and Sale Messages
Product and Sale Messages
Product and Sale Messages
-Example
Giveaways
Giveaways
-Statistics
Conclusions
•The point of social media marketing is to be personal and relatable.
•Develop and post content that is interesting and brings value to your
customers.
•Good interactions and quality postings = customer loyalty and
revenue.
•Loyal customers become brand advocates
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