blogging for your business 101: doterati social media breakfast

Mike Whaling30 Lines, LLC

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Public questions, comments, heckling:

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Anonymous questions:

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What is a blog?

Basics of a blogChronological postsAllows subscriptions“Anything with a feed.”

Different kinds of blogsLive bloggingLink blogMicroblogPodcasting/Vlog

Anyone can be a publisher.

How do I get started?

Listen and observe.RSSGoogle AlertsTweetBeepMore to come from Mark…

How do others do it?DesignFormattingTopics FeaturesParticipation

Don’t write anything!

Join the community.

Read. A LOT.

Leave comments.

Understand the dynamics.

BE RELEVANT.

Choose your tools. Start building.

WordPressBloggerTypePadLiveJournalCMS (Joomla, Drupal)MySpaceNingDeliciousTwitterTumblrFriendFeed

Find your voice.

Who will do the blogging?Just youOther employeesCustomers/Stakeholders

Show some personality.ToneTopicsPhotos/imagesVideoPodcasts

Code of conduct? Attribution standards? Anything goes?

Courtesy: Flickr.com; User: obLiterated

Write from the reader’s point of view…

NOT YOURS!

TechnoratiBlogCatalogMyBlogLog

Comments leave a trail back to your site.

Make it easy to find!

EmailRSS

Mobile

Make it easy to subscribe!

Photo Courtesy: Steve Lutz, the SENTinel

Measuring results

Search engine results

Website traffic

Comparative value

Direct revenue

Start reading.

Groundswell (Groundswell.Forrester.com)

ProBlogger.com

SocialMediaToday.com

Mack Collier, Chris Brogan

WHY BLOG?

Nuts About Southwest :: Southwest Airlinesblogsouthwest.com

A Thousand Words :: Kodak1000words.kodak.com

CakePlow :: MindCometcakeplow.com

Final thoughts

Find your voice.

Be a resource.

Steer the conversation.

Keep at it!

30Lines.com