blogging and smart content management
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Welcome
Monday, April 19, 2010
Welcome
Monday, April 19, 2010
Everything is changingMonday, April 19, 2010
The whole world is upside down
Monday, April 19, 2010
The snowball of information is only getting bigger
Monday, April 19, 2010
Just like you....
Monday, April 19, 2010
6
...I am wondering how the way we do business and communicate is changing..
Monday, April 19, 2010
It is a new way of doing
business
for any company anywhere!
Monday, April 19, 2010
Why are YOU here? What do you WANT to get out of today?
Monday, April 19, 2010
http://www.flickr.com/photos/penmachine/2788329083/sizes/l/
Laptops and Mobile Phones must be TURNED ON! (sound off please)
Monday, April 19, 2010
Two kinds of people:
Monday, April 19, 2010
Two kinds of people:Not interested
Monday, April 19, 2010
Two kinds of people:Not interested
Looking for opportunities
Monday, April 19, 2010
Looking for opportunities
Monday, April 19, 2010
‘I heard you can use Twitter for your business, let’s do it...’
Monday, April 19, 2010
‘Let’s get this guy to blog
about our new product’
‘I heard you can use Twitter for your business, let’s do it...’
Monday, April 19, 2010
‘We want to make the world a DSM
community..’
‘Let’s get this guy to blog
about our new product’
‘I heard you can use Twitter for your business, let’s do it...’
Monday, April 19, 2010
‘We want to make the world a DSM
community..’
‘Let’s get this guy to blog
about our new product’
‘I heard you can use Twitter for your business, let’s do it...’
‘Let’s get the crowd to do
it for us!’
Monday, April 19, 2010
‘We want to make the world a DSM
community..’
‘Let’s get this guy to blog
about our new product’
‘I heard you can use Twitter for your business, let’s do it...’
‘Let’s get the crowd to do
it for us!’
‘Let’s use the power of the people!’
Monday, April 19, 2010
‘We want to make the world a DSM
community..’
‘Let’s get this guy to blog
about our new product’
‘I heard you can use Twitter for your business, let’s do it...’
‘Let’s get the crowd to do
it for us!’
‘Let’s use the power of the people!’
‘He, let’s use Social Media!!’
Monday, April 19, 2010
Setup of today
Monday, April 19, 2010
• CONTENT (Blogs)
Setup of today
Monday, April 19, 2010
• CONTENT (Blogs)
• DISTRIBUTION (Twitter, Facebook, LinkedIn, Yammer)
Setup of today
Monday, April 19, 2010
• CONTENT (Blogs)
• DISTRIBUTION (Twitter, Facebook, LinkedIn, Yammer)
• GETTING IT TO YOU (RSS, Tweetdeck, Google alerts)
Setup of today
Monday, April 19, 2010
1. Content
Monday, April 19, 2010
Being remarkable...
Proudly stolen from @polledemaagt
Monday, April 19, 2010
Being remarkable...
...is not about great copy..
Proudly stolen from @polledemaagt
Monday, April 19, 2010
Being remarkable...
...is not about great copy..
...is not about fantastic art..
Proudly stolen from @polledemaagt
Monday, April 19, 2010
Being remarkable...
...is not about great copy..
...is not about fantastic art..
...is not about nifty strategies
Proudly stolen from @polledemaagt
Monday, April 19, 2010
Being remarkable...
...is not about great copy..
...is not about fantastic art..
...is not about nifty strategies
...is not about state of the art technologies
Proudly stolen from @polledemaagt
Monday, April 19, 2010
Proudly stolen from @polledemaagt
Being remarkable...
Monday, April 19, 2010
...is about being committed to really make a difference
in people’s lives
Proudly stolen from @polledemaagt
Being remarkable...
Monday, April 19, 2010
Mission Statement DSM
‘Our purpose is to create brighter lives for people today and
generations to come.......’
Monday, April 19, 2010
But being remarkable is also...
Proudly stolen from @polledemaagt
Monday, April 19, 2010
But being remarkable is also...
...about exceeding expectations
Proudly stolen from @polledemaagt
Monday, April 19, 2010
But being remarkable is also...
...about engaging people with a remarkable story
...about exceeding expectations
Proudly stolen from @polledemaagt
Monday, April 19, 2010
But being remarkable is also...
...about engaging people with a remarkable story
...knowing that people share remarkable things
...about exceeding expectations
Proudly stolen from @polledemaagt
Monday, April 19, 2010
Acts of remarkablenes...
Monday, April 19, 2010
Monday, April 19, 2010
So, it is time to create a starting point for our own
remarkable content
Using your laptop
Monday, April 19, 2010
Connection: ExcelleratePassword: Excellerate
Monday, April 19, 2010
Enjoy public wifi
Monday, April 19, 2010
Setting up a blogUsing wordpress.com
Monday, April 19, 2010
Monday, April 19, 2010
Monday, April 19, 2010
Monday, April 19, 2010
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Monday, April 19, 2010
Monday, April 19, 2010
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Monday, April 19, 2010
On your way to remarkableness:
Monday, April 19, 2010
On your way to remarkableness:
• Pick a theme (visual)
Monday, April 19, 2010
On your way to remarkableness:
• Pick a theme (visual)
• Build an audience
Monday, April 19, 2010
On your way to remarkableness:
• Pick a theme (visual)
• Build an audience
• Emulate chefs
Monday, April 19, 2010
On your way to remarkableness:
• Pick a theme (visual)
• Build an audience
• Emulate chefs
• Support each other
Monday, April 19, 2010
6 rules of blogging*
• Provide value
• Don’t flood readers with posts
• Take part in the conversation
• Make your blog unique
• Make it easy for readers to connect
• Make content easy to read
* http://www.dailyblogtips.com/six-rules-of-blogging-that-also-apply-to-twitter/
Monday, April 19, 2010
Distribution
Monday, April 19, 2010
Distribution
Monday, April 19, 2010
Distribution
Monday, April 19, 2010
Distribution
Monday, April 19, 2010
Distribution
Monday, April 19, 2010
•Yammer
Distribution
Monday, April 19, 2010
Monday, April 19, 2010
Social Network
Monday, April 19, 2010
Social Network
About your interests
Monday, April 19, 2010
Social Network
About your interests
Shared with your professional network
Monday, April 19, 2010
Monday, April 19, 2010
Monday, April 19, 2010
Monday, April 19, 2010
Microblogging platform
Monday, April 19, 2010
Microblogging platform
140 characters
Monday, April 19, 2010
Microblogging platform
140 characters
About your interests
Monday, April 19, 2010
Microblogging platform
140 characters
About your interests
Shared publicly with the world
Monday, April 19, 2010
Monday, April 19, 2010
Monday, April 19, 2010
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Monday, April 19, 2010
Monday, April 19, 2010
Monday, April 19, 2010
Monday, April 19, 2010
Social Network
Monday, April 19, 2010
Social Network
International
Monday, April 19, 2010
Social Network
International
About your interests
Monday, April 19, 2010
Social Network
International
About your interests
Shared with friends
Monday, April 19, 2010
Monday, April 19, 2010
Monday, April 19, 2010
Monday, April 19, 2010
Internal Twitter
Monday, April 19, 2010
Internal Twitter
For your company
Monday, April 19, 2010
Internal Twitter
About your interests
For your company
Monday, April 19, 2010
Internal Twitter
About your interests
Shared with colleagues
For your company
Monday, April 19, 2010
Monday, April 19, 2010
Monday, April 19, 2010
3. Getting it to you
Monday, April 19, 2010
Information overload?
Monday, April 19, 2010
Information overload?
=
Filter Failure*
* Martijn Aslander
Monday, April 19, 2010
Survival of the strongest??
Monday, April 19, 2010
Survival of the fittest!!
Monday, April 19, 2010
Survival of the fittest!!
So, how to become fit online?
Monday, April 19, 2010
On an average day, I manage my:
Monday, April 19, 2010
On an average day, I manage my:
• Yammer
• YouTube
• Website
• News
• Blog
• RSS
• Vimeo
• Flickr
• FourSquare
• BrightKite
• Big Files
Monday, April 19, 2010
On an average day, I manage my:
• Yammer
• YouTube
• Website
• News
• Blog
• RSS
• Vimeo
• Flickr
• FourSquare
• BrightKite
• Big Files
(50-100)
(100+)
(0-10+)
(0-10)
(10-50)
(100+)
(0-10)
(0-10)
(0-10)
(0-10)
(0-10)
(0-10)
Monday, April 19, 2010
Getting it to you
• RSS• Tweetdeck• Google Alerts
Monday, April 19, 2010
RSS
Monday, April 19, 2010
RSS
Really Simple Syndication
Monday, April 19, 2010
Monday, April 19, 2010
Subscribe to all your favorite websites and news
Monday, April 19, 2010
Subscribe to all your favorite websites and news
And read them on one page
Monday, April 19, 2010
How?
Monday, April 19, 2010
How?
Google Reader Period
www.google.com/reader
Monday, April 19, 2010
Tweetdeck
• Manage multiple accounts (twitter, facebook, linkedin)
• Search Columns • Following made easy
Monday, April 19, 2010
Tweetdeck
Monday, April 19, 2010
Tweetdeck
Monday, April 19, 2010
Tweetdeck
Monday, April 19, 2010
Tweetdeck
Monday, April 19, 2010
Google Alerts
www.google.com/alerts
Monday, April 19, 2010
Google Alerts
Monday, April 19, 2010
Monday, April 19, 2010
That’s it for nowI hope I was remarkableIf so, use the channels
you learned about today and spread the word
Monday, April 19, 2010
Steven Zwerink@szwerink
Monday, April 19, 2010
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