#blogalicious8 - content strategies for wordpress

Content Strategies for WordPress

Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

HEY GIRL HEY! ANGELICA YARDE • Partner and Director of Projects at Sevenality

• Editor & Designer at Studio 404 Paper

• Co-Host of Heart + Hustle Podcast

• Twitter: @studio404design

• E-mail: hello@studio-404.com

• Slideshare: www.studio-404.com/blog

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Overview •  Section 1 - Generating Content Ideas

•  Blog Content •  Personal

•  Business

•  Section 2 - Creating Content with Brand Consistency •  Content Organization

•  Content Calendars

•  Social Media Scheduling •  Tools & Resources Online

•  WordPress Plugins

•  Section 3 - Content for Passive Income •  Using WordPress to Create Passive Income

•  Plugins & Tools •  E-books

•  E-course

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Section 1: Generating Content Ideas

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GENERATING CONTENT IDEAS

MYTH Content creation is difficult to do.

TRUTH Content creation is as easy or as hard you make it.

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GENERATING CONTENT IDEAS

REALITY We are often overwhelmed with the idea of creating the content we want for ourselves. Don’t allow roadblocks to stop you from executing the great ideas that are waiting to be discovered.

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GENERATING CONTENT IDEAS APPROACH Challenge: Let’s generate content ideas for a new website. Not Yo Madre’s Nachos is a new create-your-own nacho stack food truck. Write three items you would find on the Not Yo Madre’s Nachos home page.

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GENERATING CONTENT IDEAS

CHECK THE STATS

• Websites with a blog have tend to have 434% more indexed pages.

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GENERATING CONTENT IDEAS

DOWNFALLS OF PERSONAL BLOGS • Lack of focus

• Who? • Why?

• Inconsistency • Change of direction

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GENERATING CONTENT IDEAS

TIPS FOR PERSONAL BLOGS • Always be writing. • Have an audience persona (brand girl). • Commit to a schedule. • Know when it’s time to rebrand or change focus.

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GENERATING CONTENT IDEAS

WHY START A BUSINESS BLOG? • A business with a blog receives up to 67% more leads.

• Businesses with a blog establish credibility over their competitors.

• Customers are looking to support brands they can learn from.

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GENERATING CONTENT IDEAS

DOWNFALLS OF BUSINESS BLOGS

• Inauthentic

• Lack of creativity

• Inconsistency

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GENERATING CONTENT IDEAS

DOWNFALLS OF BUSINESS BLOGS

• Inauthentic

• Lack of creativity

• Inconsistency

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GENERATING CONTENT IDEAS

TIPS FOR BUSINESS BLOGS • Write as if you’re writing about your business to a friend, not a potential costumer.

• Put work into posts. • Be realistic about scheduling.

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Section 2: Creating Content with Brand Consistency

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CREATING CONTENT WITH BRAND CONSISTENCY

WHY BRANDED CONTENT WORKS

• Creates transparency

• Increases visibility

• Sets pattern for consistency

• Allows for innovative thinking

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Examples of Branded Content

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Examples of Branded Content

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Examples of Branded Content

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CREATING CONTENT WITH BRAND CONSISTENCY

CREATING BRAND CONTENT GUIDELINES

• Offers regulations without creating confusion

• Decreases content creation time

• Positions brands among their competitors

• Increases chance of consistency

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CREATING CONTENT WITH BRAND CONSISTENCY

CREATING BRAND CONTENT GUIDELINES

• Create the overall tone for your content

• Choose your formatting and your tone

• Select a visual style for your content

• Keep a schedule in mind

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CREATING CONTENT WITH BRAND CONSISTENCY

CHALLENGE

Not Yo Madre’s Nachos has a newsletter. What type of information should they send out to their customers who sign up?

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CONTENT ORGANIZATION

SEPARATING CONTENT BY TYPES

• Website • Informational Pages

• Blog

• Social Media

• Newsletter

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CONTENT ORGANIZATION

CATEGORIZE YOUR CONTENT

Know the basic topics that your content falls under. These will become your categories. Using categories for content in a WordPress blog is a key factor for SEO. Not only will the categories help you with blogging, they will be useful for your overall content creation.

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CONTENT ORGANIZATION

WHAT ARE YOUR CATEGORIES?

• Should be 5-7 overall words that you can categorize your content into.

• Categories are main themes. Tags further expand upon these themes.

• Make everything you do SEO friendly, especially your categories.

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CONTENT ORGANIZATION

CHALLENGE

Not Yo Madre’s Nachos needs to organize their content. What are three categories they should be using for their blog content?

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CONTENT ORGANIZATION

SCHEDULING YOUR CONTENT

• Will change your life. (Seriously)

• Increases productivity. (By 1,000%. Scientif ical ly proven.*)

(* I’m obviously not a scientist .)

• Allows opportunity for collaboration and growth.

• Challenges better content creation. Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

CONTENT ORGANIZATION WAYS TO SCHEDULE YOUR CONTENT

•  Free •  Paper Planner •  Google Calendar •  Buffer (Premium Upgrade) •  HootSuite (Premium Upgrade) •  EditFlow Plugin •  MailChimp

•  Premium •  Co-Schedule •  ConvertKit

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CONTENT ORGANIZATION SCHEDULING SOCIAL MEDIA

• Buffer •  Facebook, Google+, Instagram, LinkedIn, Pinterest, Twitter

• HootSuite •  Facebook, Google+, Instagram, LinkedIn, Twitter, YouTube

•  SocialPilot •  Facebook, Google+, Instagram, LinkedIn, Pinterest, Tumblr,

Twitter

•  Later •  Instagram, Twitter

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CONTENT ORGANIZATION USING EDITFLOW • Calendar

• Custom Statuses

• Editorial Contents

• Editorial Metadata

• Notifications • Story Budget

• User Groups Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

CONTENT ORGANIZATION USING EDITFLOW • Calendar

• Custom Statuses • Editorial Contents

• Editorial Metadata

• Notifications • Story Budget

• User Groups Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

CONTENT ORGANIZATION USING EDITFLOW • Calendar

• Custom Statuses

• Editorial Contents

• Editorial Metadata • Notifications • Story Budget

• User Groups Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

CONTENT ORGANIZATION USING EDITFLOW • Calendar

• Custom Statuses

• Editorial Contents

• Editorial Metadata

• Notifications • Story Budget • User Groups

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CONTENT ORGANIZATION USING COSCHEDULE

• Has the functionality of EditFlow but offers more features

• Includes several ways to schedule social media campaigns

• Offers analytical data

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CONTENT ORGANIZATION USING COSCHEDULE

• Creating a new blog post in CoSchedule is easy and offers a variety of options including drag-and-drop importing of files, Google Docs, and content from Evernote.

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CONTENT ORGANIZATION USING COSCHEDULE

• CoSchedule forces you to re-think about the way you schedule social media promotion by prompting several times that you can schedule a post in the present and future.

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Section 3: Content for Passive Income

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CONTENT FOR PASSIVE INCOME MYTH

Repurposing content is bad.

TRUTH

Repurposing content lazily is bad. Good content can and should be repurposed to help reinforce your brand.

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CONTENT FOR PASSIVE INCOME CREATIVELY USING YOUR CONTENT

Strong content can be expound upon. How are you using the content you are creating to build more content? Are you allowing good content to collect dust?

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CONTENT FOR PASSIVE INCOME EXAMPLES

• Creating digital products (e-books, e-courses)

• Revisiting old content

• Creating blog series

• Creating newsletter

• Reposting via social media Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

CONTENT FOR PASSIVE INCOME E-BOOKS & E-COURSES

•  E-books • Downloadable

• Easy to sell to a larger audience • Can grow into an e-course

•  E-Courses • Require consistent marketing

• Can be sold at a higher price point • Offers more details and instruction for results

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CONTENT FOR PASSIVE INCOME REPURPOSING YOUR CONTENT

•  Select content that has been proven valuable to your audience.

•  Make sure all of your content fits within the theme.

•  Existing content is easier to expand on than creating all new content.

Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

CONTENT FOR PASSIVE INCOME PASSIVE INCOME FOR WORDPRESS • E-books

•  WooCommerce •  Shopify + WordPress •  Easy Digital Downloads

• E-courses

•  Simple Course Creator

•  Sensei – WooCommerce

•  LearnDash

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CONTENT STRATEGIES FOR WORDPRESS THINGS TO THINK ABOUT • What are ways that could help you generate more effective and

original blog ideas?

• How could you be using WordPress more efficiently to generate

content?

• Are your content repurposing strategies working for or against

you?

Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

HEY GIRL HEY! ANGELICA YARDE • Partner and Director of Projects at Sevenality

• Editor & Designer at Studio 404 Paper

• Co-Host of Heart + Hustle Podcast

• Twitter: @studio404design

• E-mail: hello@studio-404.com

• Slideshare: www.studio-404.com/blog

Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8