wordpress in government - swot analysis and strategies for future - india

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WordPress in Government It’s a C.M.S…..not the one you think. By Nagarajan M, IAS Email: [email protected]

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WordPress has the potential to disrupt the Government Agencies web presence trends. A SWOT Analysis of WordPress with strategies for the future were discussed at WordCamp Baroda 2014. WP Community can engage better with Government agencies with a bottom-up approach to trigger innovations at the base of the pyramid. Some real life implementations and examples are also discussed. The talk was meant to provoke the WP Community in India to think on a broader horizon and longer term vision.

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Page 1: WordPress in Government - SWOT Analysis and Strategies for Future - India

WordPress in Government

It’s a C.M.S…..not the one you think.

By Nagarajan M, IASEmail: [email protected]

Page 2: WordPress in Government - SWOT Analysis and Strategies for Future - India

WP

To Me

Is A

Itch7 Year

Page 3: WordPress in Government - SWOT Analysis and Strategies for Future - India

Why I Love WordPress?

• Expanded my horizons – into web, technology and internet

• Helped me innovate – Applying concepts and tools to right context

• Like DARPA – Internet – Internet of Things• Drone – Afghan war – delivering books–

Delivering blood for emergencies• How can we apply WordPress to right

context

Page 4: WordPress in Government - SWOT Analysis and Strategies for Future - India

• Simple and user friendly

• Most Suited for digital engagement

Sharing of Content

Building Community

• Lowest barrier to entry

• For organization

• For Users

Why WordPress

Page 5: WordPress in Government - SWOT Analysis and Strategies for Future - India

• Trends in Govt technology – Web 2.0 to Gov 2.0

• Government as a Platform – Tim O’Reilley

• To me – Government is creator and enabler of Platforms.

• Low funds – higher expectations

• Digital engagement requires Digital presence

• WP can enable digital presence with the least friction.

Where WordPress Stands?

Page 6: WordPress in Government - SWOT Analysis and Strategies for Future - India

S.W.O.T

Page 7: WordPress in Government - SWOT Analysis and Strategies for Future - India

Strengths•The indomitable WP SPIRIT• Wide User base - Community Knowledge• It helps those who need it the most.• It empowers people to help others•Low entry barrier – technology funds and adoption

•Wide options – themes, plugins and budget

Page 8: WordPress in Government - SWOT Analysis and Strategies for Future - India

Weakness•Seen as just a blogging tool•Security concerns•SPAM•Incompatibility issues – eg. WP Engine

Page 9: WordPress in Government - SWOT Analysis and Strategies for Future - India

Opportunities•Create a special install profile for Gov sector•Themes and plugins for Gov applications – eg. http://wp.govfresh.com

•Dedicated Gov community within WordPress•Awareness creation among Gov stakeholders• Engaging with Gov as a Community eg. Code for America

Page 10: WordPress in Government - SWOT Analysis and Strategies for Future - India

Threats•Domination of Drupal in Gov sector•Limited data management capability•Low level of reach out•Lack of awareness by potential users•High cost – securing, backup and hosting a WP site beyond a minimal scale.

Page 11: WordPress in Government - SWOT Analysis and Strategies for Future - India

Real Implementations….

Page 12: WordPress in Government - SWOT Analysis and Strategies for Future - India

ATVT.in

• Early 2012• Familiarizatin and training

for staff• Funding issue – no budget

Page 13: WordPress in Government - SWOT Analysis and Strategies for Future - India

Krushimela.atvt.in

• April 2013• 20 staff across 13 talukas• 3 marathon meetings• Handholding for content preparation• 30min video to 3 min clip• New way of thinking and acting• Not defined in rules• Everyone is a reporter now

Page 14: WordPress in Government - SWOT Analysis and Strategies for Future - India

Actual Government site page was embedded in iFrame to enable seamless

user experience.

• June to Dec 2012• Gujarat 2012 Election• Content preparation – handholding• Integration of existing web services

Page 15: WordPress in Government - SWOT Analysis and Strategies for Future - India

• Youtube Videos were listed using TubePress plugin

• Simple way to achieve high user satisfaction

Page 16: WordPress in Government - SWOT Analysis and Strategies for Future - India

• Search page of Chief election Officer of Gujarat was embedded to bring all services under one roof.

• Simple <iframe> embed

• Good UX

Page 17: WordPress in Government - SWOT Analysis and Strategies for Future - India

• Webcasting of Polling Booths using Ustream.Tv

Page 18: WordPress in Government - SWOT Analysis and Strategies for Future - India

A website for each and every Gram Panchayat

Inaugurated on 25th Jan 2014 (yesterday)

Page 19: WordPress in Government - SWOT Analysis and Strategies for Future - India

www.Egram.info

Village Information PortalIts in public Alpha presently since Jan 25th, 2014

Page 20: WordPress in Government - SWOT Analysis and Strategies for Future - India

Features of eGram Web

• Affordable • RT I Application• NREGA Job Demand• Disability Certificate Registration• Works Demand – CC Road, Gutterline, water

tank etc…. • Many more to come….

Page 21: WordPress in Government - SWOT Analysis and Strategies for Future - India

• Open Government – Tools needed for data creation, data management and data dissemination

• Example – www.Data.gov.in

• Drupal – US Gov Collaboration

• www.Sites.Usa.Gov - Multisite WP for Gov.

• 5 stars of open data

Technology Trends in Government

Page 22: WordPress in Government - SWOT Analysis and Strategies for Future - India

5 Stars of Data

★ make your stuff available on the web (whatever format)

★★make it available as structured data (e.g. excel instead of image scan of a table)

★★★ non-proprietary format (e.g. csv instead of excel)

★★★★ use URLs to identify things, so that people can point at your stuff

★★★★★ link your data to other people’s data to provide context

Source: www.5stardata.info

Page 23: WordPress in Government - SWOT Analysis and Strategies for Future - India

How WordPress Can Synergize

• SocialGov – Build social tools for Gov Agencies

• OpenGov – build workflow and reporting tools to gather, maintain and disseminate data.

• DigitalGov – Help agencies better engage with citizens

• MobileGov – integrate SMS, Apps for Mobile users

Page 24: WordPress in Government - SWOT Analysis and Strategies for Future - India

Thanks for your Patience. I am honoured.

Email: [email protected]