wordpress in government - swot analysis and strategies for future - india
DESCRIPTION
WordPress has the potential to disrupt the Government Agencies web presence trends. A SWOT Analysis of WordPress with strategies for the future were discussed at WordCamp Baroda 2014. WP Community can engage better with Government agencies with a bottom-up approach to trigger innovations at the base of the pyramid. Some real life implementations and examples are also discussed. The talk was meant to provoke the WP Community in India to think on a broader horizon and longer term vision.TRANSCRIPT
WordPress in Government
It’s a C.M.S…..not the one you think.
By Nagarajan M, IASEmail: [email protected]
WP
To Me
Is A
Itch7 Year
Why I Love WordPress?
• Expanded my horizons – into web, technology and internet
• Helped me innovate – Applying concepts and tools to right context
• Like DARPA – Internet – Internet of Things• Drone – Afghan war – delivering books–
Delivering blood for emergencies• How can we apply WordPress to right
context
• Simple and user friendly
• Most Suited for digital engagement
Sharing of Content
Building Community
• Lowest barrier to entry
• For organization
• For Users
Why WordPress
• Trends in Govt technology – Web 2.0 to Gov 2.0
• Government as a Platform – Tim O’Reilley
• To me – Government is creator and enabler of Platforms.
• Low funds – higher expectations
• Digital engagement requires Digital presence
• WP can enable digital presence with the least friction.
Where WordPress Stands?
S.W.O.T
Strengths•The indomitable WP SPIRIT• Wide User base - Community Knowledge• It helps those who need it the most.• It empowers people to help others•Low entry barrier – technology funds and adoption
•Wide options – themes, plugins and budget
Weakness•Seen as just a blogging tool•Security concerns•SPAM•Incompatibility issues – eg. WP Engine
Opportunities•Create a special install profile for Gov sector•Themes and plugins for Gov applications – eg. http://wp.govfresh.com
•Dedicated Gov community within WordPress•Awareness creation among Gov stakeholders• Engaging with Gov as a Community eg. Code for America
Threats•Domination of Drupal in Gov sector•Limited data management capability•Low level of reach out•Lack of awareness by potential users•High cost – securing, backup and hosting a WP site beyond a minimal scale.
Real Implementations….
ATVT.in
• Early 2012• Familiarizatin and training
for staff• Funding issue – no budget
Krushimela.atvt.in
• April 2013• 20 staff across 13 talukas• 3 marathon meetings• Handholding for content preparation• 30min video to 3 min clip• New way of thinking and acting• Not defined in rules• Everyone is a reporter now
Actual Government site page was embedded in iFrame to enable seamless
user experience.
• June to Dec 2012• Gujarat 2012 Election• Content preparation – handholding• Integration of existing web services
• Youtube Videos were listed using TubePress plugin
• Simple way to achieve high user satisfaction
• Search page of Chief election Officer of Gujarat was embedded to bring all services under one roof.
• Simple <iframe> embed
• Good UX
• Webcasting of Polling Booths using Ustream.Tv
A website for each and every Gram Panchayat
Inaugurated on 25th Jan 2014 (yesterday)
www.Egram.info
Village Information PortalIts in public Alpha presently since Jan 25th, 2014
Features of eGram Web
• Affordable • RT I Application• NREGA Job Demand• Disability Certificate Registration• Works Demand – CC Road, Gutterline, water
tank etc…. • Many more to come….
• Open Government – Tools needed for data creation, data management and data dissemination
• Example – www.Data.gov.in
• Drupal – US Gov Collaboration
• www.Sites.Usa.Gov - Multisite WP for Gov.
• 5 stars of open data
Technology Trends in Government
5 Stars of Data
★ make your stuff available on the web (whatever format)
★★make it available as structured data (e.g. excel instead of image scan of a table)
★★★ non-proprietary format (e.g. csv instead of excel)
★★★★ use URLs to identify things, so that people can point at your stuff
★★★★★ link your data to other people’s data to provide context
Source: www.5stardata.info
How WordPress Can Synergize
• SocialGov – Build social tools for Gov Agencies
• OpenGov – build workflow and reporting tools to gather, maintain and disseminate data.
• DigitalGov – Help agencies better engage with citizens
• MobileGov – integrate SMS, Apps for Mobile users
Thanks for your Patience. I am honoured.
Email: [email protected]