blinq media etourism presetation

BLINQ MEDIA - A GANNETT COMPANY • © 2014BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE

Social Media Secrets

Sarah DeVriesVP, Sales

BLiNQ Media1

BLINQ MEDIA - A GANNETT COMPANY • © 2014BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 2

We create innovative social solutions

• Social marketing is in our DNA - we were one of the first companies to be designated as Preferred Marketing Developer (PMD) for Facebook

• We are one of only 5 US companies serving the automotive industry with both Ads and Insights badges

• 2013 winner of the prestigious PMD INNOVATION AWARD for our turnkey solution that dynamically delivers location-specific offers in real time, on a national scale

• We are a strategic social partner – our vertical solutions, media expertise, and category knowledge deliver tangible, quantifiable results for our clients

We create innovative social solutions

BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 3

Why Social?Facebook & Twitter = Scale +

Identity

It’s not about the platformIt’s about relationships

BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 4

The Influence of Social Media on Traveling

Approximately 1/5 of leisure travelers turn to social media for

inspiration within all travel categories

Hotels – 23%Vacation Activities – 22%

Attractions – 21%Restaurants – 17%

Source: eMarketer

BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 5

How do travelers use social media on vacation?

Source: ETC Digital

BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 6

What incentivizes people to use social media while traveling?

Source: ETC Digital

34% - The content/imagery was something their friends/family would enjoy

26% - Rewarded through loyalty/discount programs

17% - Location/Experience took a photo for free

17% - Recognized or rewarded by staff at the given location

BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 7

How can you strengthen your social media efforts?

BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 8

Design of a Brand Page

Where are users spending their time?

BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 9

Tips for Organic Engagement

Thumb Stopping Content

Call to Action

Day of Week – Time of Day

BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 10

Boosting Viral Posts with Paid

Create a Viral Benchmark

Lather, rinse, repeat

Remember the rule of 20%

Test, optimize, repeat

BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 11

Facilitating Selfies

Incentivize

#, #, #

Create the Moment

BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 12

Five Steps to a Successful Social Media Strategy

Five Steps to a

Successful Social Media

Strategy

BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 13

1) Understand the Context of Each Platform

FB - Storytelling

Twitter – Absorption

Pinterest – One big “Wish List”

Instagram – Beautiful pictures

BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 14

2) Who Is Your Audience?

Facebook Audience Insights

Twitter Search

BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 15

3) Content

Twitter Search

BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 16

4) Engage!

BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 17

5) Methods of Measuring

Social Objectives

Business Objectives

Engagement

Reach

Conversions

Lead-Gen

BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 18

Twitter Search

BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 19

Thank you!

Sarah DeVriesVP Sales

BLiNQ Media, a G/O Digital Company605.321.4145

sarah@blinqmedia.com