blair cooke | emsa 2010
Post on 14-Dec-2014
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B2B and B2C - Different strokes for different folksWhether you work in a business to business (B2B) or a business to consumer (B2C) organisation, each presents a completely different set of challenges. This session examines two very different approaches to email marketing.
TRANSCRIPT
B2B and B2C Different strokes for
different folks
Blair Cooke
Database Marketing Director
Fairfax Digital
B2C
B2B
B2C challenges are less arduous
This can make us lazy B2C marketers
with a batch and blast approach
and little interest in relevance
or much thought given to engagement.
So we need bigger and bigger lists.
Instead we should be inquisitive
and engage our subscribers.
Add value to their experience
Create a conversation
Build their trust
Engender loyalty
You are not as sexy as you think you are
The hidden cost of email
Are B2B & B2C all that different?
Blair Cooke
Database Marketing Director
Fairfax Digital
LinkedIn:http://www.linkedin.com/in/blaircooke
Twitter: @WiseMouth
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