bill lake, clic flic
Post on 06-Nov-2014
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Lean Forward: Advances in intelligent online media are getting triple audience engagement and driving purchase intent, brand commitment and sales.
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IntelligentMedia/Video Marketing
Bill LakeEVP & Co-Founder
ClicFlic
Ac! 13
The Emergence of Intelligent Media
Bill Lake Co-founder
1
The Emergence of Intelligent Media
ClicFlic
EyeView
Veeple
Visible Gains
2
Intelligent MediaAdapts To Each
Viewer
3
30Video image from Zappos.com
%4
Others Followed
eBags.com
OnlineGolf.co.uk
ShoeLine.com
Pets United
ShopNBC.com
Ice.com
BBQGuys.com
EyeBuyDirect.com
5
6
42seconds
4X7
engagement
Spokesperson
8
Feedback
Visible Gains Case Study 9
Navigation10
LessonsSurrender Control
Keep It Simple
Follow Conventions
Test
11
Taking The First Step
12
On The Horizon
Making it easier to
create and deploy
content anywhere.
13
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