big data is on a collision course with your network - are you ready?

Net Optics Confidential and Proprietary

Big Data is on a Collision Course with Your Network

Are you Ready?

Intelligent Access and Monitoring Architecture Solutions

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Agenda

• What is Big Data?• The State of Big Data• Strategic Goals• New Insights – Security• Big Data Implementation (lite)• Impact on the Organization

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Defining Big Data

Rapid Capture

Large Volumes

Structured/ Unstructured

Analysis

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State of Big Data

Every Minute of the Day

Email Users Send

204,166,667 Emails

Twitter Users Send over

100,00 Tweets

Facebook Users Share 684,478

Pieces of Content Instagram

Users Share 3,600 New

Photos

Brands & Organizations on Facebook

Receive 34,722 Likes

Big Data Market Forecast

$53.4B

$48.0B

$32.1B

$16.8B

$10.2B

2013 2014 2015 2016 2017

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Big Data – the New Insights

Current uses for Big Data• Recommendation Engines• Sentiment Analysis• Fraud Detection• Risk Modeling• Customer Experience Analytics• Marketing Campaign Analysis• Customer Churn Analysis

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More Than Just Consumer/Marketing Insight

JP Morgan Chase & Co.

Fraud Detection

Treato

Treatment Recomendations

Human Genome Project

Reduced from 13 Years to 7 Days

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Instrumentation and Sensor Data

Smart Meters

Population Statistics

Video Recorders

Temperature Sensors

Traffic Patterns

Cargo Loads

Facility Data

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As Network Security Tool

The growing complexity and variability of the IT infrastructure poses an ever increasing challenge to administrators to have a full understanding of what’s happening in their network.

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Big Data Network Design Considerations

Source: http://www.cisco.com/en/US/prod/collateral/switches/ps9441/ps9670/white_paper_c11-690561.html

Big Data Components

Two main building blocks are being added to

the enterprise stack to accommodate big data:

• Hadoop: Provides storage capability

through a distributed, shared-nothing file

system, and analysis capability through

MapReduce

• NoSQL: Provides the capability to capture,

read, and update, in real time, the large

influx of unstructured data and data without

schemas; examples include click streams,

social media, log files, event data, mobility

trends, and sensor and machine data

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Monitoring the Network

AggregationFiltering

Load Balancing

IDS

IPS

Data Recorder

Analyzer

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Requires New Skills

The IT organization should challenge itself to understand the new business use cases that will require their support and input to develop effective Big Data solutions.

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Key Take-Aways

• Big Data is more than marketing data

• Represents a significant new area for IT to provide value

• Impact on the organization will be more than network infrastructure

Net Optics Confidential and Proprietary 1313

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Wrap Up

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• Thank you

Net Optics, Inc.www.netoptics.com408.737.7777

References:• http://blog.varonis.com/big-data-security/• http://wikibon.org/blog/taming-big-data/ • http://www.cisco.com/en/US/prod/collateral/switches/

ps9441/ps9670/white_paper_c11-690561.html• http://www.networkworld.com/news/2012/030712-big-data-

invaders-257048.html• http://www.splunk.com/page/securelink/signup/

Splunk_Big_Data_and_the_Future_of_Security• http://www.iansresearch.com/research/security-operations/

vulnerability-threat-management/ians-trends-behavioral-approach-threat-

• http://www.gartner.com/it/page.jsp?id=1731916• http://lippisreport.com/2012/04/the-critical-role-of-the-

network-in-big-data-applications/