big data (and doing something with it)

Post on 13-May-2015

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Dave Coplin, Director of Search and Futurologist from Microsoft highlights why data in important to business and how they should use it best to benefit their business.

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WHICH IS GREENER?

WHO KNEW FIRST?

Source: “Human Mobility, Social Ties and Link Prediction, Wang, Pedreschi, Song, Giannoti, Barabasi, 2011

OPTION A: THE CONTROLLER

OPTION B: YOU

THE POWER OF BIG DATA

DIFFERENTIAL PRIVACY

Source: http://research.microsoft.com/en-us/projects/databaseprivacy/dwork.pdf

“A randomized function K gives –differential privacy if for all data sets D1 and D2 differing on at most one element, and all S ⊆ Range(K),

where the probability space in each case is over the coin flips of the mechanism K.”

Image Source: Unhinderedbytalent on Flikr

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