bif chst initial_learnings
Post on 19-Jul-2015
125 Views
Preview:
TRANSCRIPT
FAMILY WELL-BEING:
Initial Learnings
Business Innovation Factory
& Children’s Health
Job to be Done
“People don't want to buy
a quarter inch drill. They
need a quarter inch hole!”
Today’s Jobs to be Done
Set the Context
Define Family Well-being & Theory of Change
Understand the Implications
Jobs to be Done
Pains & Gains
Real World Inspiration
Review Next Steps
BIF & Children’s Health | Family Well-being | 2/24/15
Timeline
WE ARE
HERE
Exploration
5 weeksParticipatory
Design
7 weeks
Capability
Development
2 months
Experimentation
3 months
Foundational
Research
BIF & Children’s Health | Family Well-being | 2/24/15
How might Children’s Health leverage the
Elements of Wellness to improve family well-being?
BIF & Children’s Health | Family Well-being | 2/24/15
Definition of Family Well-being
Family well-being is an emergent state in which
children’s physical, mental, spiritual, and social
functioning are developed and nurtured in the
context of familial and other influences. It is
characterized by an individual and family
position of strength through esteem, agency,
resourcefulness, comprehension, and hope.
BIF & Children’s Health | Family Well-being | 2/24/15
Theory of Change
If we create the conditions necessary to advance family well being by adding nurturing elements to
the ecosystem, we will improve the long term quality of the soil where families are rooted. Our goal
with this project is to identify those nurturing elements and then design and test new experiences.
Rules
Roles
Signals
Tools
Interactions
BIF & Children’s Health | Family Well-being | 2/24/15
Family Well-Being is not a destination or
‘perfect’ state, but rather a desire for forward
progress.
“Better” not “perfect”
Families of North Texas
BIF & Children’s Health | Family Well-being | 2/24/15
Patterns of Emergence
Stagnant
Enduring
Steady
Progressive
OUR
INSPIRATION
BIF & CHST | Family Well-being | 2/24/15
Patterns of Emergence
Stagnant
Enduring
Steady
Progressive
BIF & Children’s Health | Family Well-being | 2/24/15
Patterns of Emergence
Stagnant
Enduring
Steady
Progressive
OUR
INSPIRATION
BIF & Children’s Health | Family Well-being | 2/24/15
Patterns of Emergence | Enduring
Characterized by:
• Fragile esteem/trust
• Nascent system of support
• Persistence in the face of challenge
• Making the best with what you have
• Limited perspective based on few stories of possibility
BIF & Children’s Health | Family Well-being | 2/24/15
IMPLICATIONS
BIF & Children’s Health | Family Well-being | 2/24/15
JOBS TO
BE DONE(Emotional, Spiritual,
Social, Functional)
PAINS
GAINS
Customer Profile
BIF & Children’s Health | Family Well-being | 2/24/15
Jobs to Be Done Element of
Wellness
Need Job to Be Done
Personal
Power
Emotional Agency: I want opportunities for
responsibility, reciprocated trusted,
and opportunities for overcoming
learned helplessness
Permission Giving,
Leveling Up, Choices
Sense of Self Spiritual Self Awareness: I want to see my
potential reflected back to me.
Expanded Horizons,
Story Sharing,
Reflection
System of
Support
Social Supporting Relationships: I want
to belong & contribute to a
community that reflects my values
& beliefs
“Your Person,”
Confidant, School of
Life
Balanced
Outlook
Functiona
l
Resourcefulness: I want a
stronger ability to understand,
seek, and secure the resources I
need.
Map of the Territory,
Security in Structure
Connected
Knowledge
Functiona
l
Interpretation: I want to spark my
curiosity to explore, translate, make
meaning, and choose wisely.
Meaning Making, New
Lens/Filters, Translate
Experiences into
Growth OpportunitiesBIF & Children’s Health | Family Well-being | 2/24/15
• Generational norms & habits
• Low self-esteem & understanding of self-worth
• Tenuous and discouraging support system
• Limited access to resources and knowledge of
what’s available
• Lack of “safe” zone
• Lack of reliable routines/structure
• Few relatable role models
• Convenience and affordability often trumps quality
Customer Pains
BIF & Children’s Health | Family Well-being | 2/24/15
• Give my kids a better life than what I have/had
• Sense of trust
• Feeling of purpose and contribution
• Sense of security while trying new things
• Visibility to expanded horizons
• Sense of accomplishment, e.g. “small wins”
• Family pride and legacy
Customer Gains
BIF & Children’s Health | Family Well-being | 2/24/15
How might we introduce RULES that
solve for emotional, spiritual, social, and
functions needs?
(emotional) (functional) (spiritual)
BIF & Children’s Health | Family Well-being | 2/24/15
Citizen as Designer (social) Mentorship (emotional)
How might we introduce ROLES that
solve for emotional, spiritual, social,
and functions needs?
BIF & Children’s Health | Family Well-being | 2/24/15
Candy Chang’s
“I Wish This Was” Project (social)
Anti-littering
campaign (social)
Tidy Street Project
Brighton, UK (funct)
How might we introduce SIGNALS that
solve for emotional, spiritual, social, and
functions needs?
BIF & Children’s Health | Family Well-being | 2/24/15
City Resource Overlays
(functional)Reality Television (emotional) Piano Stairway
(spiritual)
How might we introduce TOOLS that
solve for emotional, spiritual, social, and
functions needs?
BIF & Children’s Health | Family Well-being | 2/24/15
Girl Effect Safe Spaces
(emotional)Buddy Bench (social)The Dinner Party
(spiritual)
How might we introduce INTERACTIONS
that solve for emotional, spiritual, social,
and functions needs?
BIF & Children’s Health | Family Well-being | 2/24/15
What’s Next?
• Participatory Design Studio
• Capability Development
• Experimentation
BIF & Children’s Health | Family Well-being | 2/24/15
top related