beverly’s h208 notes
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Beverly’s H208 notes
2 eBay Inc. confidential2
AU Ad Sales to drive USD$15MM revenue in 2008
Ad Sales Revenue ($AUD)
$-$100,000$200,000$300,000$400,000$500,000$600,000$700,000$800,000$900,000
$1,000,000$1,100,000$1,200,000
Jan-07
Mar-07
May-07
Jul-07
Sep-07
Nov-07
Jan-08
Mar-08
May-08
Jul-08
Sep-08
Nov-08
`
Ad Sales contributes ~8% of 2008 AU site revenue(36% of revenue growth)
Text $11.6MM
Agency x40+SPG x1
Graphical $4.3MM
GoogleSDC
Above pagination
Null ads ATF
Salesperson hire
Optimiser hire
Agency commences
3 eBay Inc. confidential
• First-ever category sponsorship of our new Jobs category
• $1MM partnership consisting of:– Jobs page
– Category text links inclusion
– Global header category
Internal Sales deal with CareerOne
LTS in 1 week.Advertiser achieved #2 in Career market status
4 eBay Inc. confidential
Motors integration on site
• 3 motors partners integrated throughout the site
• $250k/yr partnership consisting of:– Tile on homepage
– Text links through site
– Banner inventory
5 eBay Inc. confidential
5
Display Advertising monetisation curve
To maximise revenue, we need to monetize our site across all levels of the yield curve
Behavioral Targeting: productionalise targeting capabilities on Core
External Premium Vertical Channels: Utilise Fairfax or build internal sales force)
Internal Vertical Channels: Professionalise Ad Centre for sellers
External Non-Premium Vertical Channels: Ad Centre for externals
Leverage Performance Ad Networks: (Fairfax, Adconion, DrivePM, etc)
Site Volume + Frequency
eCPM
Low High
Strategic Partnerships: increase and nurture
5-10x
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