beth bio 2

Beth Markus

linkedin.com/BethMarkus

BethMarkus@yahoo.com

I was born in sunny Fullerton, California. (That’s near Disneyland).

Growing up,we had a lemon tree in our backyard.

…I still really like Disneylandand lemons.

Me.

My teacher told my mom I was the “Heartthrob of the forth grade class”.

To bolster my self-esteem, my mom mentioned this frequently, as if it were an actual achievement.

(This was surprisingly effective up until age 12… when independent thought kicked in).

I believe our true selves emerge around age 12.

Beth Estelle MarkusJohn Baldwin Elementary SchoolDanville, California.

Customer Advocacy

Project & Program Manager

Public Relations

SEO & Social Media

What can Icontribute

to your business?

Customer Advocacy

• Developed and created Oracle customer case studies, leveraged success stories in the media, identified sensitive deployments for swift resolve.

• Created Customer Press Reference Program for Palm. Interviewed customers and managed press contacts.

• Created & Directed Customer Reference program from ground-up for Genesys. Completed 15 references monthly; managed team of 5. Created print ads, placed customers in events, press and collateral.

• Built Customer Video Reference Library for Genesys.

Project & Program Manager

Public Relations

SEO & Social Media

Specialized in Fortune 500 Companies

Project &

Program Manager

SEO & Social Media

Public Relations

Customer Advocacy

Ensure every campaign has specific objectives and metrics which are tracked to provide insight & measure effectiveness.

Experienced in creating and directing integrated marketing plans, including social engagement.

Able to define strategy, craft core messaging and implement world-class integrated programs.

Strong collaborator adept at managing budgets, talent and time.

• Developed & executed communications plan for $50m project

Public Relations

• As Account Exec for pitched and secured coverage in tier-1 press.

• Keynote speech writer for Senior VP Executives at

• Lead Writer in corporate marketing department at Oracle, Genesys & VRG; authored whitepapers, collateral, web site content.

• Collaborated with PR team(s) to craft pitches around customer deployments with Oracle, Genesys, Palm & VRG.

• Conceived and launched ‘Customer Innovation Awards’

SEO & Social Media

Project & Program Manager

Customer Advocacy

SEO & Social Media

Developed SEO Web sites with the ‘For Dummies’ brand: Realized over 5k unique visitors within first 120 days.

Created SEO content plans - managed 15 writers. Established thought-leadership interview series

with knowledge experts, creating relevant links.

Created Social Media content plan for ‘For Dummies’ branded sites on Facebook and Twitter.

Public Relations

Customer Advocacy

Project & Program Manager

Received Bachelor of Science in Business Administration, San Francisco State University

• Member of the Advertising Club• Member of the Forensics Team-Public Speaking• Created promotional posters for University’s

MBA program which were placed throughout the Bay Area in public spaces, including BART stations.

• Self-supported throughout college (ate lots of potatoes)

Active Member

Volunteer Judge for National Student Advertising Competition

Print Ads:

Secured customer participation

Bank of America

Wrote copy

Designed ads

Travelocity

…made sure garden gnome was tilted at just the right angle.

J.M. Smucker CompanyInterviewed customer

Wrote story

Secured approvals

Success Story:

…have interviewed 100’s of customers

Shown here interviewing a Senior VP with Yahoo.

Press Coverage:

Original Customer Success Story,City of Houston, Texas, Houston 311 Help Line.

Interviewed customer

Wrote story

Pitched story to PR team

Customer became active advocate for company: Provided numerous press interviewsand spoke at user events.

Secured Top Media Coverage:

Sales Tools:Collateral | Product Sheets | Web Site Copy | Success Stories | Customer Interviews | White Papers | SEO Content | Blogs | Executive Speeches | Web & Print Articles | e-books | Data Sheet

| Value Proposition Statements | Corporate Content | Podcasts | Product Messaging | SEO Key Words | Thought Leader

(I’ve written content for all of these deliverables).