beth bio 2
TRANSCRIPT
Beth Markus
linkedin.com/BethMarkus
I was born in sunny Fullerton, California. (That’s near Disneyland).
Growing up,we had a lemon tree in our backyard.
…I still really like Disneylandand lemons.
Me.
My teacher told my mom I was the “Heartthrob of the forth grade class”.
To bolster my self-esteem, my mom mentioned this frequently, as if it were an actual achievement.
(This was surprisingly effective up until age 12… when independent thought kicked in).
I believe our true selves emerge around age 12.
Beth Estelle MarkusJohn Baldwin Elementary SchoolDanville, California.
Customer Advocacy
Project & Program Manager
Public Relations
SEO & Social Media
What can Icontribute
to your business?
Customer Advocacy
• Developed and created Oracle customer case studies, leveraged success stories in the media, identified sensitive deployments for swift resolve.
• Created Customer Press Reference Program for Palm. Interviewed customers and managed press contacts.
• Created & Directed Customer Reference program from ground-up for Genesys. Completed 15 references monthly; managed team of 5. Created print ads, placed customers in events, press and collateral.
• Built Customer Video Reference Library for Genesys.
Project & Program Manager
Public Relations
SEO & Social Media
Specialized in Fortune 500 Companies
Project &
Program Manager
SEO & Social Media
Public Relations
Customer Advocacy
Ensure every campaign has specific objectives and metrics which are tracked to provide insight & measure effectiveness.
Experienced in creating and directing integrated marketing plans, including social engagement.
Able to define strategy, craft core messaging and implement world-class integrated programs.
Strong collaborator adept at managing budgets, talent and time.
• Developed & executed communications plan for $50m project
Public Relations
• As Account Exec for pitched and secured coverage in tier-1 press.
• Keynote speech writer for Senior VP Executives at
• Lead Writer in corporate marketing department at Oracle, Genesys & VRG; authored whitepapers, collateral, web site content.
• Collaborated with PR team(s) to craft pitches around customer deployments with Oracle, Genesys, Palm & VRG.
• Conceived and launched ‘Customer Innovation Awards’
SEO & Social Media
Project & Program Manager
Customer Advocacy
SEO & Social Media
Developed SEO Web sites with the ‘For Dummies’ brand: Realized over 5k unique visitors within first 120 days.
Created SEO content plans - managed 15 writers. Established thought-leadership interview series
with knowledge experts, creating relevant links.
Created Social Media content plan for ‘For Dummies’ branded sites on Facebook and Twitter.
Public Relations
Customer Advocacy
Project & Program Manager
Received Bachelor of Science in Business Administration, San Francisco State University
• Member of the Advertising Club• Member of the Forensics Team-Public Speaking• Created promotional posters for University’s
MBA program which were placed throughout the Bay Area in public spaces, including BART stations.
• Self-supported throughout college (ate lots of potatoes)
Active Member
Volunteer Judge for National Student Advertising Competition
Print Ads:
Secured customer participation
Bank of America
Wrote copy
Designed ads
Travelocity
…made sure garden gnome was tilted at just the right angle.
J.M. Smucker CompanyInterviewed customer
Wrote story
Secured approvals
Success Story:
…have interviewed 100’s of customers
Shown here interviewing a Senior VP with Yahoo.
Press Coverage:
Original Customer Success Story,City of Houston, Texas, Houston 311 Help Line.
Interviewed customer
Wrote story
Pitched story to PR team
Customer became active advocate for company: Provided numerous press interviewsand spoke at user events.
Secured Top Media Coverage:
Sales Tools:Collateral | Product Sheets | Web Site Copy | Success Stories | Customer Interviews | White Papers | SEO Content | Blogs | Executive Speeches | Web & Print Articles | e-books | Data Sheet
| Value Proposition Statements | Corporate Content | Podcasts | Product Messaging | SEO Key Words | Thought Leader
(I’ve written content for all of these deliverables).