best practices in augmented reality content creation

Best practice in AR content creation

May 2014

Richard Ferraro. CMOrichard@catchoom.com+34 627 037 515

Content

• Catchoom• Actionable AR• CraftAR• Do’s and Don’t’s of

3D Content Creation

Content

• Catchoom• Actionable AR• CraftAR• Do’s and Don’t’s of

3D Content Creation

We enable brands or publishersto link real objects directly to digital experiences.

We provide Image Recognition and Augmented Reality tools for developers and agencies.

of revenue from USA

33+ 25%3+million scans every month.

million smartphones powered by Catchoom.

Some of our customers…

Content

• Catchoom• Actionable AR• CraftAR• Do’s and Don’t’s of

3D Content Creation

Wow!!

Objective: Provide engaging content through Augmented reality for Spain´s leading female magazine title, Glamour

Scanning gives the “Glamounity” access to exclusive video content, special offers and tap-to-buy.

Glamour G-live App

IKEA used AR to complement its catalog with digital content, making the 210M+ circulation document more interactive

The 2013 AR app had 43 augmented items throughout the catalogue

IKEA 2013/4 Catalog App

Content

• Catchoom• Actionable AR• CraftAR• Do’s and Don’t’s of

3D Content Creation

Create your experience in just a few clicks and link real world objects to any video, image or other content that you want your app to show.

Users can scan thousands of objects and find matches in your uploaded collection of images.

Point a mobile phone camera at an object and show your AR experience overlaid over the real world.

1 2 3Craft AR Experiences

Recognize Objects

Pop up AR Content

How does it work?

CraftAR features

Demo

Content

• Catchoom• Actionable AR• CraftAR• Do’s and Don’t’s of

3D Content Creation

• Work low poly

• Combine models

• Use normal smoothing

Source: Soluis

Do…

• Overpopulate the scene

• Overpopulate the ceiling

• Attempt complex modelling projects yourself!

Source: Soluis

Don’t…

① AR is not the end goal: Keep it simple and actionable

② Choose wisely between image recognition and AR

③ Advanced 3D modelling best left to the experts

Takeways

Catchoom will participate in:

Oslo 20th June 2014

Thank you for coming!

Contact: richard@catchoom.com Twitter: @catchoom Facebook: catchoom

Blog: catchoom.com/blog-news/