best practices in augmented reality content creation
TRANSCRIPT
Content
• Catchoom• Actionable AR• CraftAR• Do’s and Don’t’s of
3D Content Creation
Content
• Catchoom• Actionable AR• CraftAR• Do’s and Don’t’s of
3D Content Creation
We enable brands or publishersto link real objects directly to digital experiences.
We provide Image Recognition and Augmented Reality tools for developers and agencies.
of revenue from USA
33+ 25%3+million scans every month.
million smartphones powered by Catchoom.
Some of our customers…
Content
• Catchoom• Actionable AR• CraftAR• Do’s and Don’t’s of
3D Content Creation
Wow!!
Objective: Provide engaging content through Augmented reality for Spain´s leading female magazine title, Glamour
Scanning gives the “Glamounity” access to exclusive video content, special offers and tap-to-buy.
Glamour G-live App
IKEA used AR to complement its catalog with digital content, making the 210M+ circulation document more interactive
The 2013 AR app had 43 augmented items throughout the catalogue
IKEA 2013/4 Catalog App
Content
• Catchoom• Actionable AR• CraftAR• Do’s and Don’t’s of
3D Content Creation
Create your experience in just a few clicks and link real world objects to any video, image or other content that you want your app to show.
Users can scan thousands of objects and find matches in your uploaded collection of images.
Point a mobile phone camera at an object and show your AR experience overlaid over the real world.
1 2 3Craft AR Experiences
Recognize Objects
Pop up AR Content
How does it work?
CraftAR features
Demo
Content
• Catchoom• Actionable AR• CraftAR• Do’s and Don’t’s of
3D Content Creation
• Work low poly
• Combine models
• Use normal smoothing
Source: Soluis
Do…
• Overpopulate the scene
• Overpopulate the ceiling
• Attempt complex modelling projects yourself!
Source: Soluis
Don’t…
① AR is not the end goal: Keep it simple and actionable
② Choose wisely between image recognition and AR
③ Advanced 3D modelling best left to the experts
Takeways
Catchoom will participate in:
Oslo 20th June 2014
Thank you for coming!
Contact: [email protected] Twitter: @catchoom Facebook: catchoom
Blog: catchoom.com/blog-news/