best branding basics presentation

BEST BRANDING BASICS PRESENTATION

TAKE YOUR SEATS AND LET’S BEGIN

Digital Marketing Advisers The Branding Presentation

WHAT THIS PRESENTATION ISAND WHAT IT ISN’T

IS ISN’T

ComprehensiveActionable

Candid

ExhaustiveFluffy

Esoteric

Digital Marketing Advisers The Branding Presentation

THREE POINTS OF INTEREST

DESIGN BRAND MONITORING

This short presentation will focus on the value of branding and how to protect it in the age of social media where brands have little control.

Digital Marketing Advisers The Branding Presentation

WHAT IS BRANDING?

Brand(ing): How others experience your product, service, and/or

company as a whole.

Digital Marketing Advisers The Branding Presentation

VERY FAR REACHINGTHE THINGS THAT MATTER

Regardless of geography…

Forever...

Will be remembered years down the line…

With or without context…

Digital Marketing Advisers The Branding Presentation

IS THIS GOOD BRANDING?

Wendy’s

Digital Marketing Advisers The Branding Presentation

The Value of a Good Brand

Coke (NYSE: KO) brand valued = $80.7 BillionPepsi (NYSE: PEP) brand value = $11.5 Billion

Digital Marketing Advisers The Branding Presentation

MUST HAS A RESPONSIVE WEBSITEControlling Your Brand Via Owned Media

Digital Marketing Advisers The Branding Presentation

Style Guide

All pertinent information for brand consistency:

FontsColors: hex code (SSN for colors)

TemplatesImages

Digital Marketing Advisers The Branding Presentation

Style Guide

Digital Marketing Advisers The Branding Presentation

When Going Viral Goes WRONG

ABC’s Shark Tank known to crash servers…

From 300 hits a dayTo 35,000 hits at once!

Crashed server immediately!

27 additional servers to handle traffic…

Extended back order times significantly.

Source: http://goo.gl/dyMgof

Digital Marketing Advisers The Branding Presentation

Wanna Go Viral?

Can be viewed years down the

line…

With or without context…

Regardless of geography…

Forever...

Digital Marketing Advisers The Branding Presentation

RecapWhat is branding 

Definition of branding

Value of Branding: Coke vs PepsiFerrari vs Toyota (brand exclusivity)

Luxury brands don’t run commercials; only known due to rappers Controlling Your Brand 

You need a websiteGet Your files if you have work done.Style Guide

Color Hex codes Wanna Go Viral? 

Viral pitfalls from branding perspectiveShark Tank example

Digital Marketing Advisers The Branding Presentation

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Digital Marketing Advisers The Branding Presentation

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