benefits of cloud storage

Cloud Storage as a Global Content Repository for Distributed Workflows

Ingo Fuchs, NetAppifuchs@netapp.com

© 2011 NetApp. All rights reserved.

Benefits of Cloud Storage

Efficiency– Improve physical asset utilization– Lower CAPEX and OPEX

Flexibility– Near-instantaneous availability of resources

Focus– Focus on core business and creating content– De-emphasize running IT infrastructure

© 2011 NetApp. All rights reserved.

Issues ?!?

Cloud or just Fog?– Public, Private, Hybrid, Stretched, On/Off-Premise…

Security– Asset protection and retention

– Content security in-flight and at-rest

Standards- Path to standards vs. vendor-specific lock-in

© 2011 NetApp. All rights reserved.

Meaningful “Cloud”

Tools, Techniques, Standards -> Products

Cloud - is it a “means”, or a “service”?

Don’t lose sight of your goal – what is the desired result?

Hint: It’s not “having cloud storage”

© 2011 NetApp. All rights reserved.

Goal: More Efficient Content/Post Business

Enable global, distributed workflows– Content Creation, Management, Delivery and Archive

What to expect from your storage infrastructure:– Efficiency and Flexibility on a global scale– Automation – as much as you can get– Metadata – it’s a fundamental change in how we store, manage,

access data– Interoperability and Consolidation

© 2011 NetApp. All rights reserved.

Storage enables global, distributed Workflows

Production Assets Regional

Tracks & elementsGlobal Content Repository

LibraryAssets

Create, manage, use and/or distribute content from anywhere Metadata driven data management places content at the most logical locations while

remaining visible, accessible, secured and protected for all No silos, offline backups, data wranglers or explicit media movement required

© 2011 NetApp. All rights reserved.

Migrating to HD production

Global Repository Uses in Media & Entertainment

Implementing collaborative / workgroup MAM/DAM

systems

Migrating to Tapeless File-based Workflows

Implementing VOD, Internet or mobile content delivery

Adding additional channels

Digitizing, (restoring or repurposing) remastering

archived content

Studios Broadcasters

Collaborative Access

Asset Protection

Varying Service Levels

Post Facilities

Challenges: New formats, delivery targets, compressed time to release…..

© 2011 NetApp. All rights reserved.

Different Content Needs Different Service Levels

Policy-compliant storage mandated retention & geography, secure destruction, WORM, legal holds, forensic audit

Data sharing between organizations, departments, teamsmillisecond latency, 100% availability tier one storage for distributed workflows

Working store offload sub-second latency, high throughput storage for swapping projects out of tier one

Project-driven nearline storage multi-second latency, <100% availability, economy storage for dormant work products

Archival storage guaranteed-accurate preservation across multiple technology generations

© 2011 NetApp. All rights reserved.

Use Case: Active Archive

Archives that span technology tiers– Caching/SSD, spinning disk and tape

– Manage files, objects, metadata

– Single, unified architecture for different workflowsUnified infrastructure that manages:

– Content files and their metadata

– Relational databases for management, security and access policies, digital rights management, bill-backs

Increased Efficiency and Flexibility – with lower cost

© 2011 NetApp. All rights reserved.

Key Points

Make storage part of your IT design process– Storage enables new and improved business models– Consider virtualization, drive towards efficiency and flexibility

Leverage cloud-based storage models– Regardless of public/private cloud decision– Consider bottom line vs. emotional decisions

Actively engage with emerging standards– E.g. join SNIA’s CSI (or CDMI TWG) http://www.snia.org/cloud

Push vendors to embrace standardsNetApp is here to help!

Thank You!