being social* (*with or without social media)

PRESENTED BY ANTHONY JULIANO

APRIL 13, 2011

HELLO!

SOCIAL NETWORKING,

SOCIAL MEDIA & WEB 2.0

WEB 2.0

SOCIAL MEDIA

SOCIAL

NETWORKING

LINKEDIN

MYSPACE

FACEBOOK

BLOGS

MICROBLOGS

PHOTO/VID

SHARING

INTERACTIVE

DIALOGUE

USER-

GENERATED

THREE THINGS TO CONSIDER

BEFORE DECIDING WHICH

TOOLS YOU’LL USE

WHICH SOCIAL MEDIA TOOL

IS MOST USED BY

THE INC. 500?

TOOLS USED BY INC. 500 - 2010

0%

10%

20%

30%

40%

50%

60%

70%

80%

Facebook Twitter Blogging Online video Message/bulletin boards

Podcasting MySpace Foursquare Do not use

SOURCE: CENTER FOR MARKETING RESEARCH, UNIVERSITY OF MASSACHUSETTS DARTMOUTH

WHICH SOCIAL MEDIA

TOOL IS CONSIDERED

MOST EFFECTIVE

BY THE INC. 500?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Online video Message/bulletin boards

Blogging Facebook Twitter Podcasting

SUCCESS RATES REPORTED

BY INC. 500 - 2010

SOURCE: CENTER FOR MARKETING RESEARCH, UNIVERSITY OF MASSACHUSETTS DARTMOUTH

TAKEAWAYS

SOCIAL MEDIA IS USED BY 82% OF

THE INC. 500

SUCCESS RATES ARE HIGH

NO ONE TOOL WORKS FOR EVERYONE

WHAT’S RIGHT FOR SOMEONE ELSE MAY

NOT BE RIGHT FOR YOU

WHY DO FACEBOOK

USERS “LIKE” A PAGE?

OUT OF OBLIGATION

THEY WANT FREEBIES/DISCOUNTS

THEY WANT TO CELEBRATE THEIR ASSOCIATION WITH THE BRAND

THEY WANT TO BE HEARD

THEY WANT TO INTERACT WITH THEIR PEERS

THEY WANT INFORMATION/EDUCATION/ENTERTAINMENT

WHAT HAPPENS ON A SUCCESSFUL

FACEBOOK PAGE?

THE BRAND POSTS OFTEN ENOUGH TO

STIMULATE CONVERSATION, BUT…

MOST OF THE CONVERSATION IS STARTED

BY/HAPPENS AMONG THE AUDIENCE, AND…

QUESTIONS ARE ANSWERED PROMPTLY (AND

SOMETIMES BY AUDIENCE MEMBERS

THEMSELVES)

WHAT DOES THE

AUDIENCE WANT?

ANSWERS--FAST

UNIQUE, ENGAGING CONTENT

INFORMATION AND EDUCATION, NOT ADVERTISING

AN EXPERIENCE THAT MAKES FANS WANT TO CONNECT WITH EACH OTHER

REMEMBER: ON FACEBOOK, YOU DON’T HAVE

CUSTOMERS, YOU HAVE…

SOCIAL MEDIA

FACEBOOK

DISCUSSION BOARDS

CONSUMER OPINION

BLOGS

YOUTUBE

AND THOUSANDS

OF OTHER OPTIONS

MAKE IT LESS ABOUT YOU…

CUT THE CLUTTER ON YOUR WEBSITE—LESS IS MORE

AND MORE ABOUT THEM…

ANTICIPATE THEIR NEEDS—WHY DO THEY VISIT?

BE RESPONSIVE TO EMAIL INQUIRIES

PROVIDE AN FAQ PAGE OR COMMENT FORM FOR FIELDING CUSTOMER QUESTIONS

GIVE CUSTOMERS THE OPPORTUNITY TO SHARE PHOTOS/TIPS AND POST THEM ON YOUR SITE

ALLOW CUSTOMERS TO SCHEDULE SERVICE APPOINTMENTS ONLINE

CREATE FUN, ENGAGING CONTESTS

BEING SOCIAL

THE WEB IS CHANGING—AND SOCIAL MEDIA

IS AN IMPORTANT PART OF THAT

TO RESPOND, YOU MUST SET GOALS, UNDERSTAND

YOUR AUDIENCE & ALIGN WITH RESOURCES

THAT MIGHT LEAD YOU TO SOCIAL MEDIA—OR IT MAY

JUST MEAN MAKING YOUR WEBSITE MORE SOCIAL

THANKS!AJJULIANO@GMAIL.COM

(260) 615.3426

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