beginner's guide to seo

Beginner’s Guide to SEO

Sereyboth YornCo-Foudner @ ThemeCountry (

https://themecountry.com/ )

http://sereyboth.com

What is SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” search results on search engines.

Source: http://searchengineland.com/

Why do We need SEO?

Which Search Engine to Optimize for?

How does Search Engine Work?

Search engine like Google, Bing .. send bot to crawl all the website on the internet , every day every seconds via Link.

They try to learn and understand what every page/URL on on the internet is about and index them into their database

They evaluate and score each page based on their own complex algorithm and rank only the best pages to the top of their search result (SERP) to any specific keyword that user search.

3 Steps to SEO Success

Planning (Keyword research & Content planning)

Build your website & On-page Optimization (On-page SEO)

Doing Off-page SEO

Keyword ResearchSearch for Good keywords in your niches

Define Good, low competition Keyword, easy to rank and compete

You can use tool like Google Keyword planner https://adwords.google.com/KeywordPlanner

SemRush https://www.semrush.com

Longtail Pro https://longtailpro.com/

Keyword Research (example#1)

Keyword Research (example#2)

Content Planning

Create relevant and information--rich content (article, image, video..)

Unique (No duplicate content from other websites)

On-Page SEOWhat are things in On-Page SEO?

Title, Meta tag

Heading (h1, h2 ..)

Content

User experience & Bounce rate

On-Page SEO - Title & Meta Tag

TitleMeta Description

On-Page SEO - Title & Meta Tag(Cont.)

On-Page SEO - Title & Meta Tag(Cont.)

Title & Meta Tag Best Practise

Title should be less than 70 Characters HTML Code : <title> ….. </title>

Meta description should be between 140 to 170 characters HTML Code : <meta name="description" content="............." />

On-Page SEO - Heading

Heading 1

On-Page SEO - Content

Heading 3

Image

Text

On-Page SEO - User Experience

Beautiful Site Design & Structure Font ,Font Size

Responsive (Adapt to any screen size)

High Quality Content - Provide Value to ReaderText , Images & Videos

Link to other relevant page/information

Off Page SEO

What are things in Off-Page SEO?

Incoming Link (Backlink)

Social Signal (Social share)

Off Page SEO - Backlink

http://things.gnod.com/laptops/

Off Page SEO - BacklinkHow to get Backlink for your websites?

Create High Quality Content and Get Linked Naturally from other website/webmaster (as Recommended by Google)

Link Building (Semi-Blackhat)

Buying Link (Google Warning, Blackhat Method)

Off Page SEO - Backlink (Link Building)

Web 2.0 Backlink (Blogspot, Wordpress.org, Weebly, Tumblr)

Profile Backlinks (Slideshare, Youtube Channel, Twitter Profile, Goodread) ..

Guest Post, Article Directory

Web directory

Social Bookmarking

Social Sharing (G+, Pinterest, Facebook Page, Twitter, Scoop.it)

Blog Comment

Off Page SEO - Backlink (Link Building)

Off Page SEO - Backlink - What make a Good link

Link from trusted domain (High Domain Metric: DA, PA)

Link on page with no too many other outbund links

Not easily acquired

? Q & A