becoming more effective with social media, · 2016-02-24 · page for your business • gather...

BECOMING MORE EFFECTIVE WITH

SOCIAL MEDIA,LISTINGS, & REVIEWS

THE DIGITAL LANDSCAPESOCIAL MEDIAREVIEW SITES

DRIVES NEW CUSTOMERTRAFFIC TO BUSINESSES

KEEPS CURRENT CUSTOMERSENGAGED & INFORMED

ATTRACTING NEW CUSTOMERS

NEARLY90% OF ALLINTERNETSEARCHESBEGIN WITH

• BE CONSISTENT WITHYOUR LISTINGS

• CREATE A GOOGLE+PAGE FOR YOUR BUSINESS

• GATHER REVIEWSFOR YOUR BUSINESS

• MOBILE RESPONSIVE WEBSITEWITH EFFECTIVE S.E.O.

HERE’S HOW TOGET FOUND ON GOOGLE:

WHY LISTING CONSISTENCY MATTERSPEOPLE WILL BE

ABLE TO FINDYOUR BUSINESS

YOUR BUSINESSAPPEARS TO BEMORE CURRENT

YOUR BUSINESSAPPEARS TO

BE MORE RELIABLE

DON’T JUSTSET IT &

FORGET IT

CHECK BACK TO BEBE SURE NOTHING

NEEDS TO BE UPDATED

IT’LL KEEP YOUAHEAD OF YOUR

COMPETITION

WHY ONLINE REVIEWS MATTER

OF SHOPPERS SAY THEIR FIRST-TIME BUYING

DECISIONS HAVE BEENINFLUENCED BY

ONLINE REVIEWS

ACCORDING TO GOOGLEYOUR ONLINE

REPUTATION IS 30%WHAT YOU SAY &

70% WHAT OTHERSSAY ABOUT YOU

30%

70%

THE TOP LOCAL GOOGLESEARCH RESULTS ARE

BASED ON USER REVIEWS

BUSINESS APPEARS TO BE ACTIVE & CONCERNED

ABOUT CUSTOMERS

HELPS YOU CATCH &FIX THE MISTAKES

YOU MAKE

CREATES ADDITIONALSALES

OPPORTUNITIES

WHY READING & RESPONDING TOONLINE REVIEWS MATTERS

THE BIG THREE TO CLAIM & BRAND

GOOGLE + FACEBOOK YELP

IF YOUR BUSINESS HAS MULTIPLE PHYSICAL LOCATIONS,EACH ONE SHOULD HAVE IT’S OWN

GOOGLE +, FACEBOOK & YELP LISTING

CREATE OR CLAIM YOUR LISTINGS

www.facebook.com/pages/create business.google.com/add

CREATE OR CLAIM YOUR LISTINGS

https://biz.yelp.com/ biz.yelp.com/signup_business/new

USING THE RIGHT TOOLS

FACEBOOK GOOGLE + YELP

PAGES MANAGER APP GOOGLE MY BUSINESS APP YELP BUSINESS APP

THE IMPORTANCE OF BRANDINGMANY SITES,

BUT ONE COMPANYINCONSISTENT BRANDINGDILUTES YOUR PRESENCE

MAKES YOUR BRANDMORE MEMORABLE

THE IMPORTANCE OF BRANDINGMANY SITES,

BUT ONE COMPANYINCONSISTENT BRANDINGDILUTES YOUR PRESENCE

MAKES YOUR BRANDMORE MEMORABLE

CHOOSING THE RIGHT SOCIAL MEDIACHANNEL FOR YOUR BUSINESS

WHEN ARE YOUR TARGETCUSTOMERS MOST USING

THE PARTICULARSOCIAL MEDIA CHANNEL

YOU’VE CHOSEN?

WHAT ARE THE DEMOGRAPHICS OF THE CUSTOMERS YOU WANT?

• AGE• SEX

• INCOME• LOCATION

TWO THINGS YOU NEED TO KNOW:

WHEN ARE YOUR CUSTOMERS ONLINE?

SINCE 2004

ALLOWS CUSTOMER REVIEWS

ALLOWED CONTENT

DEMOGRAPHICS

1.4 BILLION USERS

• VIDEO• IMAGES

• TEXT• LINKS

• PAID ADS

77% ofWOMEN

in the USmajority

18 - 44

72% of ADULTS who make over $75K

SINCE 2006

ALLOWED CONTENT

DEMOGRAPHICS

300 MILLION USERS

• VIDEO• IMAGES

• TEXT - limited• LINKS

27% of ADULTS who make over $75K

EVEN split of MEN &

WOMEN18 - 29

DOES NOT ALLOW CUSTOMER REVIEWS

SINCE 2011

ALLOWED CONTENT

DEMOGRAPHICS

600 MILLION USERS

• VIDEO• IMAGES

• TEXT• LINKS

28% of USERS make $60K to $100K

74%are MENmajoritybetween27 - 48

ALLOWS CUSTOMER REVIEWS

REVIEW SITE FOREVERY

INDUSTRY

DEMOGRAPHICS

140 MILLION USERS83 MILLION REVIEWS

55% of USERS make over $50K

60% areWOMENmajoritybetween

18 - 54

SINCE 2004

SIRI uses YELPresults in search

ALLOWS CUSTOMER REVIEWS, CHECK-INS & PHOTOS

SINCE 2003

ALLOWED CONTENT

DEMOGRAPHICS

350 MILLION USERS

• VIDEO• IMAGES

• TEXT• LINKS

60% of USERS make over $75K

53% are MENmajoritybetween30 - 64

ALLOWS TESTIMONIALS & RECOMMENDATIONS

SINCE 2000

REVIEW SITE FORTRAVEL &

HOSPITALITYINDUSTRY

DEMOGRAPHICS

250 MILLION REVIEWS

70% are WOMENmajoritybetween24 - 64

ALLOWS CUSTOMER REVIEWS

SINCE 2006

REVIEW SITE FORRESTAURANT

INDUSTRY

DEMOGRAPHICS

20 MILLION USERS*used to be URBANSPOON

66% areWOMENmajoritybetween

19 - 45

MAJORITY of USERS attended GRAD school ALLOWS CUSTOMER REVIEWS

SINCE 1995

REVIEW SITE FORSERVICE &MEDICALINDUSTRIES

DEMOGRAPHICS

3 MILLION USERS

65% areWOMENaverage

age is50

65% of USERS make over $250K

ALLOWS CUSTOMER REVIEWS

OTHER SITES

INSTAGRAM

• 150 MILLION USERS• 90% UNDER 35 YEARS OLD• 68% OF USERS ARE WOMEN• MOST USERS HAVE INCOMES

OF LESS THAN $75K• MORE URBAN, LESSSUBURBAN OR RURAL

PINTEREST

• 2 MILLION DAILY USERS• 50% OF USERS ARE 25 TO 44• 68% OF USERS ARE WOMEN

• 50% OF USERS HAVE CHILDREN• 28% OF USERS HAVE HOUSEHOLD

INCOMES OF $100K +• EVENLY SPLIT BETWEEN

URBAN & SUBURBAN USERS

TUMBLR

• USERS SPEND MORE TIME ONTUMBLR THAN PINTEREST, LINKEDIN,

TWITTER OR INSTAGRAM• 50% OF USERS ARE 13 TO 34

• EVEN SPLIT WOMEN / MEN• MOST USERS DO NOT HAVE CHILDREN

• MOST USERS HAVE INCOMESOF LESS THAN $50K