becoming more effective with social media, · 2016-02-24 · page for your business • gather...
TRANSCRIPT
BECOMING MORE EFFECTIVE WITH
SOCIAL MEDIA,LISTINGS, & REVIEWS
THE DIGITAL LANDSCAPESOCIAL MEDIAREVIEW SITES
DRIVES NEW CUSTOMERTRAFFIC TO BUSINESSES
KEEPS CURRENT CUSTOMERSENGAGED & INFORMED
ATTRACTING NEW CUSTOMERS
NEARLY90% OF ALLINTERNETSEARCHESBEGIN WITH
• BE CONSISTENT WITHYOUR LISTINGS
• CREATE A GOOGLE+PAGE FOR YOUR BUSINESS
• GATHER REVIEWSFOR YOUR BUSINESS
• MOBILE RESPONSIVE WEBSITEWITH EFFECTIVE S.E.O.
HERE’S HOW TOGET FOUND ON GOOGLE:
WHY LISTING CONSISTENCY MATTERSPEOPLE WILL BE
ABLE TO FINDYOUR BUSINESS
YOUR BUSINESSAPPEARS TO BEMORE CURRENT
YOUR BUSINESSAPPEARS TO
BE MORE RELIABLE
DON’T JUSTSET IT &
FORGET IT
CHECK BACK TO BEBE SURE NOTHING
NEEDS TO BE UPDATED
IT’LL KEEP YOUAHEAD OF YOUR
COMPETITION
WHY ONLINE REVIEWS MATTER
OF SHOPPERS SAY THEIR FIRST-TIME BUYING
DECISIONS HAVE BEENINFLUENCED BY
ONLINE REVIEWS
ACCORDING TO GOOGLEYOUR ONLINE
REPUTATION IS 30%WHAT YOU SAY &
70% WHAT OTHERSSAY ABOUT YOU
30%
70%
THE TOP LOCAL GOOGLESEARCH RESULTS ARE
BASED ON USER REVIEWS
BUSINESS APPEARS TO BE ACTIVE & CONCERNED
ABOUT CUSTOMERS
HELPS YOU CATCH &FIX THE MISTAKES
YOU MAKE
CREATES ADDITIONALSALES
OPPORTUNITIES
WHY READING & RESPONDING TOONLINE REVIEWS MATTERS
THE BIG THREE TO CLAIM & BRAND
GOOGLE + FACEBOOK YELP
IF YOUR BUSINESS HAS MULTIPLE PHYSICAL LOCATIONS,EACH ONE SHOULD HAVE IT’S OWN
GOOGLE +, FACEBOOK & YELP LISTING
CREATE OR CLAIM YOUR LISTINGS
www.facebook.com/pages/create business.google.com/add
CREATE OR CLAIM YOUR LISTINGS
https://biz.yelp.com/ biz.yelp.com/signup_business/new
USING THE RIGHT TOOLS
FACEBOOK GOOGLE + YELP
PAGES MANAGER APP GOOGLE MY BUSINESS APP YELP BUSINESS APP
THE IMPORTANCE OF BRANDINGMANY SITES,
BUT ONE COMPANYINCONSISTENT BRANDINGDILUTES YOUR PRESENCE
MAKES YOUR BRANDMORE MEMORABLE
THE IMPORTANCE OF BRANDINGMANY SITES,
BUT ONE COMPANYINCONSISTENT BRANDINGDILUTES YOUR PRESENCE
MAKES YOUR BRANDMORE MEMORABLE
CHOOSING THE RIGHT SOCIAL MEDIACHANNEL FOR YOUR BUSINESS
WHEN ARE YOUR TARGETCUSTOMERS MOST USING
THE PARTICULARSOCIAL MEDIA CHANNEL
YOU’VE CHOSEN?
WHAT ARE THE DEMOGRAPHICS OF THE CUSTOMERS YOU WANT?
• AGE• SEX
• INCOME• LOCATION
TWO THINGS YOU NEED TO KNOW:
WHEN ARE YOUR CUSTOMERS ONLINE?
SINCE 2004
ALLOWS CUSTOMER REVIEWS
ALLOWED CONTENT
DEMOGRAPHICS
1.4 BILLION USERS
• VIDEO• IMAGES
• TEXT• LINKS
• PAID ADS
77% ofWOMEN
in the USmajority
18 - 44
72% of ADULTS who make over $75K
SINCE 2006
ALLOWED CONTENT
DEMOGRAPHICS
300 MILLION USERS
• VIDEO• IMAGES
• TEXT - limited• LINKS
27% of ADULTS who make over $75K
EVEN split of MEN &
WOMEN18 - 29
DOES NOT ALLOW CUSTOMER REVIEWS
SINCE 2011
ALLOWED CONTENT
DEMOGRAPHICS
600 MILLION USERS
• VIDEO• IMAGES
• TEXT• LINKS
28% of USERS make $60K to $100K
74%are MENmajoritybetween27 - 48
ALLOWS CUSTOMER REVIEWS
REVIEW SITE FOREVERY
INDUSTRY
DEMOGRAPHICS
140 MILLION USERS83 MILLION REVIEWS
55% of USERS make over $50K
60% areWOMENmajoritybetween
18 - 54
SINCE 2004
SIRI uses YELPresults in search
ALLOWS CUSTOMER REVIEWS, CHECK-INS & PHOTOS
SINCE 2003
ALLOWED CONTENT
DEMOGRAPHICS
350 MILLION USERS
• VIDEO• IMAGES
• TEXT• LINKS
60% of USERS make over $75K
53% are MENmajoritybetween30 - 64
ALLOWS TESTIMONIALS & RECOMMENDATIONS
SINCE 2000
REVIEW SITE FORTRAVEL &
HOSPITALITYINDUSTRY
DEMOGRAPHICS
250 MILLION REVIEWS
70% are WOMENmajoritybetween24 - 64
ALLOWS CUSTOMER REVIEWS
SINCE 2006
REVIEW SITE FORRESTAURANT
INDUSTRY
DEMOGRAPHICS
20 MILLION USERS*used to be URBANSPOON
66% areWOMENmajoritybetween
19 - 45
MAJORITY of USERS attended GRAD school ALLOWS CUSTOMER REVIEWS
SINCE 1995
REVIEW SITE FORSERVICE &MEDICALINDUSTRIES
DEMOGRAPHICS
3 MILLION USERS
65% areWOMENaverage
age is50
65% of USERS make over $250K
ALLOWS CUSTOMER REVIEWS
OTHER SITES
• 150 MILLION USERS• 90% UNDER 35 YEARS OLD• 68% OF USERS ARE WOMEN• MOST USERS HAVE INCOMES
OF LESS THAN $75K• MORE URBAN, LESSSUBURBAN OR RURAL
• 2 MILLION DAILY USERS• 50% OF USERS ARE 25 TO 44• 68% OF USERS ARE WOMEN
• 50% OF USERS HAVE CHILDREN• 28% OF USERS HAVE HOUSEHOLD
INCOMES OF $100K +• EVENLY SPLIT BETWEEN
URBAN & SUBURBAN USERS
TUMBLR
• USERS SPEND MORE TIME ONTUMBLR THAN PINTEREST, LINKEDIN,
TWITTER OR INSTAGRAM• 50% OF USERS ARE 13 TO 34
• EVEN SPLIT WOMEN / MEN• MOST USERS DO NOT HAVE CHILDREN
• MOST USERS HAVE INCOMESOF LESS THAN $50K