bea ignite: cynara medina

20 X 20 ProjectUsing Pecha Kuchas to Teach Graphic Design.

Cynara M. Medina, Ph.DTrinity University

Why design?

Photo by: digitaldemocracy

Good design communicates ideas

Photo by: Julian Santacruz

Photo by: digitaldemocracy

Bad design kills your brain cells.

Design Principles

Contrast / Affinity

Repetition

Proximity

Alignment

Rule of thirds

11

22

33

44

55

The Assignment

Photo by: Ed Yourdon

Create a pecha kucha presentation for a client

20 slides X 20 seconds per slide

Learning objectives11 Apply graphic design principles to

a real world task.

22 Refine image search strategies.

33 Familiarize students with public domain repositories and creative commons licenses

44 Use visual tropes (metonymy, synechdoche, etc.) to convey ideas

55 Familiarize students with audience and market research databases.

You are part of a creative team that has been contracted by a client to develop a 30-second commercial. As a first step, you have been asked to deliver a pitch, in Pecha Kucha format.

You have two goals:

11 Present your idea using audio and video.

22 Persuade the client that your approach is the best one, considering their objectives, requirements, and target audience.

Deliverables

11 One presentation per group.

22 One project memorandum per individual.

11 Pick a project from the list.

22 Apply design principles covered in class.

33 Use each image only once.

44 You can only use images that (a) you created, (b) are in the public domain, (c) have a creative commons license, (d) were provided to you by the instructor.

55 Combine audio and images to tell a story.

Instructions (Pecha Kucha)

Instructions (Memorandum)

11Describe client (market position, industry, competitor analysis, etc.).

22 Describe target audience.

33Identify two media outlets that will be used to reach this audience.

44 Explain your design decisions.

55 Identify and discuss key visual tropes.

Examples

One in eight women will develop breast cancer (collage)

PSA: American Cancer Society

State Fair Corn Dogs

Contrast / affinity used for emphasis

American Cancer SocietyOfficial sponsor of birthdays Hereditary traits

Repetition

Challenges

11 Software issues.

22 Font availability when transfering computers.

33 Audio recording and/or embedding.

Thank you

For assignment details, contact Cynara M. Medina

cmedina1@trinity.edu