bea ignite: cynara medina
TRANSCRIPT
20 X 20 ProjectUsing Pecha Kuchas to Teach Graphic Design.
Cynara M. Medina, Ph.DTrinity University
Why design?
Photo by: digitaldemocracy
Good design communicates ideas
Photo by: Julian Santacruz
Photo by: digitaldemocracy
Bad design kills your brain cells.
Design Principles
Contrast / Affinity
Repetition
Proximity
Alignment
Rule of thirds
11
22
33
44
55
The Assignment
Photo by: Ed Yourdon
Create a pecha kucha presentation for a client
20 slides X 20 seconds per slide
Learning objectives11 Apply graphic design principles to
a real world task.
22 Refine image search strategies.
33 Familiarize students with public domain repositories and creative commons licenses
44 Use visual tropes (metonymy, synechdoche, etc.) to convey ideas
55 Familiarize students with audience and market research databases.
You are part of a creative team that has been contracted by a client to develop a 30-second commercial. As a first step, you have been asked to deliver a pitch, in Pecha Kucha format.
You have two goals:
11 Present your idea using audio and video.
22 Persuade the client that your approach is the best one, considering their objectives, requirements, and target audience.
Deliverables
11 One presentation per group.
22 One project memorandum per individual.
11 Pick a project from the list.
22 Apply design principles covered in class.
33 Use each image only once.
44 You can only use images that (a) you created, (b) are in the public domain, (c) have a creative commons license, (d) were provided to you by the instructor.
55 Combine audio and images to tell a story.
Instructions (Pecha Kucha)
Instructions (Memorandum)
11Describe client (market position, industry, competitor analysis, etc.).
22 Describe target audience.
33Identify two media outlets that will be used to reach this audience.
44 Explain your design decisions.
55 Identify and discuss key visual tropes.
Examples
One in eight women will develop breast cancer (collage)
PSA: American Cancer Society
State Fair Corn Dogs
Contrast / affinity used for emphasis
American Cancer SocietyOfficial sponsor of birthdays Hereditary traits
Repetition
Challenges
11 Software issues.
22 Font availability when transfering computers.
33 Audio recording and/or embedding.
