be-readi alps - alpine space · 2019-12-11 · logo and promotional / informative materials project...

12/11/2019 1

BE-READI ALPSHow our experience has shaped the project’s communication strategy

Italian-German Chamber of CommerceMartina Agosti – Project Manager

Giuseppe Currò - Junior Project Manager

Munich, 09.12.19

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Approaches (that can work!)

Branding Storytelling

Cross-fertilization

and interaction with other

projects

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Approaches

Branding Storytelling

Cross-fertilization

and interaction with other

projects

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Storytelling

Logo and promotional / informative materials

Project posters, project templates, roll-up, leaflets,

infographics

Project website

Digital and social media campaign (also through your

organization’s channels!)

Press Coverage

Editorial plan(preferably shared)

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Results of the interactive survey

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Approaches

Branding Storytelling

Cross-fertilization

and interaction with other

projects

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Cross-fertilization and interaction with

other projects

21.06.2018

BIFOCAlps + NUCELIAutomatica Trade Fair

Promotional activitiesTalkNET at the transport logistic2019 in Munich

BIFOCAlps + NUCELIProductronica trade fair

15-16.11.2017

15-16.11.2017

BIFOCAlps at the Hannover Messe

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Never underestimate internal

communication

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Thank you for your attention

Martina Agosti – Project ManagerGiuseppe Currò - Junior Project Manager