bdmsummit 2017 - Марина Бабіч "what marketing tools are worth using for outsourcing...

What marketing tools are worth using for outsourcing companies?How to make a wise choice?

What is it all about?

Business Dictionary (c)

Why is it important?

There are

too many of

THEM!!!

The BIG LIST DIGITAL MARKETINGContent MarketingMobile MarketingMarketing Operations/AutomationOnline Brand ManagementOnline MarketingSearch Engine Marketing/OptimizationSocial Media

DESIGNGraphic DesignInteraction DesignUser Experience Design – UXVisual Materials DesignWeb DesignWeb ProductionSales Collaterals Design

RESEARCH AND ANALYSISDatabase MarketingMarketing ResearchMarketing StrategyWeb AnalysisCurrent company situation

RELATIONSHIP MANAGEMENTAcquisition and LoyaltyChannel MarketingCustomer Relationship Management

WEB AND MOBILE DEVELOPMENTUser Interface Design – UI

WRITING AND CONTENTContent ProductionContent StrategyCopy EditingCopywritingProofreadingProposal WritingTechnical WritingWeb EditingSales Collaterals Writing

COMMUNICATIONS Advertising and BrandingCorporate CommunicationsMarketing CommunicationsProduct Marketing

DO I REALLY NEED THIS ALLLLL ??

NOPE

You want to tell ME what I need?

NOPE

We will define What you can use

To be more effective

Let’s start with the definition

What is OUTSOURCING???

Listening to Investopedia What is 'Outsourcing'

Outsourcing is a practice used by different companies to reduce costs by transferring portions of work to outside suppliers rather than completing it internally.

Outsourcing is an effective cost-saving strategy when used properly. It is sometimes more affordable to purchase a good from companies with than it is to produce the good internally.

Read more: Outsourcing Definition | Investopedia http://www.investopedia.com/terms/o/outsourcing.asp#ixzz4WszT9vow

Outsourcing services ARE different But it still IS service

Not a PRODUCT

Not a SOLUTION

Not a UNICORN

Not even a fish on the right side ;)

What do OUTSOURCING providers need??New Customers

New Projects

Happy Customers

Returning Customers

Great Reputations

etc.

WHICH TOOLS TO START WITH? RESEARCH AND ANALYSISDatabase MarketingMarketing ResearchMarketing StrategyWeb AnalyticsCurrent company situation

WRITING AND CONTENTContent ProductionContent StrategyCopy EditingCopywritingProofreadingProposal WritingTechnical WritingWeb Editing

WHICH TOOLS TO CHOOSE TO CONTINUE? COMMUNICATIONS Advertising and BrandingCorporate CommunicationsMarketing CommunicationsProduct Marketing

DIGITAL MARKETINGContent MarketingMobile MarketingMarketing Operations/AutomationOnline Brand ManagementOnline MarketingSearch Engine Marketing/OptimizationSocial Media

WRITING AND CONTENTContent ProductionContent StrategyCopy EditingCopywritingProofreadingProposal WritingTechnical WritingWeb EditingSales Collaterals Writing

DESIGNGraphic DesignInteraction DesignUser Experience Design – UXVisual Materials DesignWeb DesignWeb ProductionSales Collaterals Design

WHICH TOOLS TO USE FOR SUPPORT?

DIGITAL MARKETINGContent MarketingMobile MarketingMarketing Operations/AutomationOnline Brand ManagementOnline MarketingSearch Engine Marketing/OptimizationSocial Media

RELATIONSHIP MANAGEMENTAcquisition and LoyaltyChannel MarketingCustomer Relationship Management

COMMUNICATIONS Advertising and BrandingCorporate CommunicationsMarketing CommunicationsProduct Marketing

Any QUESTIONS, guys???

CONTACTS I don’t like Business Cards!

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https://ua.linkedin.com/in/marinababich

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