bcp mission statement here - campaign portal · 2020-01-27 · bcp pr, comms & media ... •use...

BCP Mission statement here

BCP Mission statement here

• Growth in domestic tourism to increased by 2.5% in 2019.

• Growth in staycations by 2.7% predicted during 2020 – 24.

• Capitalise on the demand for micro-breaks (1 night) /short stays (1-3 nights) to

achieve seasonal spread. Interest in micro-breaks is particularly high among

those aged 16 -34 and families with children aged 18 and under.

Market Trends

• Brits are looking to discover more places within the UK, outside of London.

• High interest in specific theme breaks – culture, food and wellness.

• Sustainable/going green - limiting one’s carbon footprint is driver for taking

more holidays in the UK.

• Opportunities to grow pet-friendly holidays.

Market Trends

• Promote geographical area as a consistent brand – Coast with the Most and

individual brands of Bournemouth, Christchurch and Poole.

• To increase economic benefits of tourism in the area and provide enhanced

visitor experiences.

Objectives

Amplify destination brands

Align marketing channels

Engage, delight and build advocacy

Support innovative visitor experiences

Strategy

• Connected Families

• Buzz Seekers

• Empty Nesters

• Day Visitors

• Culture Buffs

Target Audiences

• Tourism content strategy

• Promotional materials

• Brand management

• PR and Media Relations

• Tourist Information/visitor services

• Festival marketing and management

• Seafront marketing

• BCP Tourism Partnership

• Industry Liaison

• Coach and group travel

Marketing and PR Action Plan

KPIs

• Monthly reports

• Digital and Social Media Channels

- Visitor traffic/reach

- Social reach/engagement

- Website referrals

• PR and Media Relations

- media outreach/share of voice

- media coverage/reach/value

Collaborations

• Partnership Scheme – 1st February 2020 – 31st

January 2021

• Prices from £299 + VAT

• Single, Joint and Diamond Packages

• Additional advertising opportunities

• Income reinvested in promoting the destination and

generating business

Partnership

BCP PR, Comms & Media…the team

• Influence

• Pitch

• Create engaging editorial

• Build relationships

• Secure press trips

What we do for partners

Our strategy

Our themes

What’s next…?

• Think about how you can support our 2020 themes

• What’s new with you?

• Can you offer complimentary or discounted press trip

accommodation, attraction tickets or experiences?

• Do you have any fast facts, blog or newsletter content we

could use?

• Use your social media channels

How you can maximise your partnership

The more information we have, the more we can pitch to journalists,

respond to media requests and reinforce the Coast with the Most!

Give us a call 01202 451750

Send an email pr@bcpcouncil.gov.uk

…even better, lets have a coffee and a chat!

See how we can work together…

bcptourism@bcpcouncil.gov.uk

pr@bcpcouncil.gov.uk

Stay in touch

Partner resource

business.coastwiththemost.com